Founder and Director of this marketing business distributing multiple brands in personal care and wellness products category. ▫ Identified market gap in India for intimate wellness products. Launched Plezor.com in 2014 with multiple intimate product categories and some exclusive international brands. ▫ Achieved consistent revenue growth despite uncertain and restrictive policy environment for this product category in India. ▫ To get around category restrictions in standard digital marketing practices, leveraged marketing opportunities for personal lubricants (lubes) on online marketplaces like Amazon, Flipkart, etc. ▫ Encountered entrenched contraceptive brands expanding into the lubes category at generic product price-point. Established a niche segment away from these brands by marketing exclusive international premium boutique brands of lubes. ▫ Managed sponsored brand and product campaigns on marketplaces to increase category and brand awareness. In 2020, Plezor's lubes listings among 25% of 1st page category and search results on Amazon.in. Recognized among ‘Top 10% Selling Partners Club’ on Amazon.in. ▫ Growing category awareness led to increased competition from low-priced local products. Expanded target market by launching private label brand, Avoda, in 2022 for premium lubes at a price-point lower than the existing catalogue. ▫ Recognized the need for expansion in product range to push further growth and weening away from dependence on online marketplaces. Re-launched Plezor.com in 2024 with an expanded category list and focus on social media marketing.

Member of the Board of Directors of this boutique property in the Himalayas near Gallu Village in Upper Dharamkot, Kangra, Himachal. Offbeat luxury getaway among pristine nature in the lap of the mighty Dauladhars. Rated 4.7 on Google and featured in various online and print media, notably India Today magazine and business collaborations page of IKEA India.

Functioned in various leadership roles in the family-owned Bhogal Group, setup in 1938. Marketing cycle and auto components, bicycles, tricycle and cart based vending solutions, agricultural machinery and aero-models. ▪ Partner for 16 years in parent company of the group - marketing cycle components under Bhogal brand in India. We have maintained market leadership for decades with continuous product innovation and a dynamic marketing strategy.▪ Partner and business head for 7 years in group business manufacturing vending tricycles and carts for B2B market. During my leadership, revenues grew by 400%.▫ Adjusted business strategy focus from product to customer. Prioritized business development, proactively identified potential customers and reached out to build new relationships. Understood customer needs and realigned product and service offering. Resolved inherited disputes with some major customers and re-established business. In 3 years, we achieved market leadership, supplying vending tricycles and carts to all major ice cream brands in India.▫ Transformed a low skilled operations team into a dynamic team with clear roles and responsibilities. Identified their abilities, reassigned 80% to new roles with training. Hired new talent to fill remaining gaps. In 5 years, decreased team's dependence on my direct involvement from 14 hours a day to 2-4 hours.▫ Identified bottleneck in production. Undertook revamp with workshop management, production line efficiency and new machinery addition. In 3 years, production increased 250%.▫ After capturing domestic market, focused on international business development. Exports reached 25% of total revenues.▪ Headed new cycle chain manufacturing plant project, reached peak capacity in 3 months.▪ Director for 4 years in group business manufacturing cycle components. Improved operations and cost efficiency by implementing Total Quality Management and Total Cost Management. Achieved cost savings 1.2% of revenues.