Paranjay Gupta Email and Phone Number
Growth and Product Analyst with 4 years of experience in Retail, B2B SaaS and E-Commerce. I collaborate with executives and business leaders to squeeze every ounce of value from their data to generate actionable insights and drive results!Key Achievements:✅ Building full stack analytics around Site Search Performance at Loblaws✅ Strategized, developed, executed, and measured data-driven convergence campaigns for Retail and E-Commerce brands✅ Successfully increased Return on Ad spend by 15% in just 2 months by leveraging proper measurement techniques for one of the fastest growing D2C Startup in India✅ Played an instrumental role in introducing an industry first metric to measure media presence in the product leading to an 20% increase in the daily active usersI love applying my quantitative, analytical and critical thinking skills to help businesses take data-informed decisions.A strong all rounded individual passionate about all forms of technology, still and wildlife photography (checkout some of my photos here 😄 - https://500px.com/p/paranjaygpt6?view=photos) and cooking various cuisines!
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Product AnalystThomson Reuters Aug 2024 - PresentToronto, Ontario, Canada -
Analytics ConsultantLoblaw Digital Jan 2024 - Aug 2024Toronto, Ontario, Canada- Leading end-to-end development of a query level search performance dashboard to measure the quality and effectiveness of search results on different LOBs (PCX, Shoppers Drug Mart and Joe Fresh)- Utilized Google BigQuery to analyze large datasets encompassing user engagement and transactional database, predicting revenue impact for future A/B tests.- Conducted post-experiment analysis to assess the impact of product, UI, and search model changes on website performance, aiding in informed decision-making for revenue optimization. -
Senior Analyst, Growth And InsightsLoblaw Digital May 2023 - Aug 2023Toronto, Ontario, Canada- Worked towards improving the churn propensity prediction model for PCX Customers by adding additional feature sets to the existing model.- Supported the strategy, development, execution, and measurement of data-driven marketing campaigns using statistical models for multiple digital channels.- Regular ad-hoc analysis tasks involving translating transactional, digital and loyalty data into usable information and insights. -
Data AnalystPhool.Co May 2022 - Jul 2022Kanpur, Uttar Pradesh, India- Prepared weekly Ad attribution reports for Facebook and Google for better understanding and strategizing of ad spends leading to more than 15% increase in ROAS in 2 months.- Built a Google Data Studio performance metrics dashboard showing customer retention percentage, AOV buckets, purchase window distribution, customer LTV, top selling SKUs and more leading to better understanding of customer segments and behaviour.- Utilized past retail sales trends and sales funnel to forecast product demand accurately, thereby preventing overstocking and reducing manufacturing efforts by almost 6%.- Implemented an automated solution using Excel VBA to generate daily reports on packages in transit, reducing the time required for this task from 5 hours to less than 5 minutes. -
Data Analyst, Product And GrowthWizikey Oct 2020 - Apr 2022Gurugram, Haryana, India- Facilitated customer engagement, drafted requirement documents and user stories as well as coordinated with the tech team for seamless development of new product features.- Instrumental member of the team responsible for developing the algorithm for the Wizikey News Score, which is now an integral part of the product.- Carried out report automation and dashboarding for 3 components of customer reports to ensure 70% reduction in turnaround time and better storytelling.- Developed a script to monitor data quality and quantity across multiple sources, flagging domains with incomplete or compromised data, such as insufficient string length or missing fields. -
Intern - Data AnalyticsWizikey Jun 2020 - Sep 2020Gurugram, Haryana, India -
Engineer InternR. R. Electronics May 2018 - Jun 2018Delhi, IndiaAll round rotational program included:- Worked on finished circuit board testing- Worked on component installation on bare printed circuit boards- Assisted the inventory team to manage day to day inventory flow of circuit boards and components
Paranjay Gupta Skills
Paranjay Gupta Education Details
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Electrical And Computer -
Electrical, Electronics And Communications Engineering -
High School
Frequently Asked Questions about Paranjay Gupta
What company does Paranjay Gupta work for?
Paranjay Gupta works for Thomson Reuters
What is Paranjay Gupta's role at the current company?
Paranjay Gupta's current role is Product @ Thomson Reuters | Ex - Loblaw Digital | MEng ECE @ University of Waterloo.
What schools did Paranjay Gupta attend?
Paranjay Gupta attended University Of Waterloo, Vellore Institute Of Technology, Delhi Public School - R. K. Puram.
What skills is Paranjay Gupta known for?
Paranjay Gupta has skills like Python, Microsoft Powerpoint, Microsoft Word, Microsoft Excel, C++, R Programming, C (Programming Language.
Who are Paranjay Gupta's colleagues?
Paranjay Gupta's colleagues are Franco Morales, Sankar Reuters, Guy Zilberman, Adam Landy, Zulfi Khan, April Noneman, Maija Lönnström.
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Paranjay Gupta
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