1. Achieved sales and customer acquisition targets:a) Devised and adhered, planned and maintained marketing online ROI Budgets (SEO/SEM/SMO), personalized/Bulk email campaigns, cross branding promotions, Marketing tie ups etc.b) Created appropriate promotions.2. Worked on new ideas and identified new ways to improve site conversion, average order size, cart abandonment, and other key performance indicators to maximize sales growth and profitability (Through Improving conversion, UPT and ATV). Have liaisoned with technical team for day to day changes and introduced new tools and technology for enhancing customer experience and smooth site performance.3. Kept close eye on customer behavior with Google Analytics, and other Analyst tools, Setting benchmarks for daily traffic and improved day to day performance.4. Part of decision-making for the website, social media accounts, and online advertising, responsible for research and development of new online marketing strategies, and for hiring and training the rest of the Ecommerce division5. Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. Collaborating with the Web designers to develop and alter the website as needed, liaised directly with upper management and present them plans for any new advances or initiatives to improve the company's online presence and e-sales.6. Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies7. Developed and oversaw the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content.

ECom Wing Setup :Fully responsible in opening up of online wing for the retail chain right from the scratch. Taking approval from the online players (Amazon, Flipkart, Paytm) for the listing of products, marketing and selling side by side on day one. This includes arranging product photo-shoots, selection of online products, estimating the revenue, P/L calculations and all related activities to head start and make the project blossom.Special task undertaken:•Content writing for each listed product using the right keywords to increase the visibility•P/L calculations and revenue forecast for every quarter•Data Analysis of online products- (Orders, Return ,Replacement, Undelivered)•Regular quality & operation checksDigital Marketing:Google certified in AdWords(search, display and mobile) & Advance Google Analytics), Responsible for marketing and promoting registered brands on Facebook and Instagram. Running ad campaigns on all social platforms . Henceforth driving sales and enhancing brand image.Special task undertaken:•Increase the brand awareness using social media platform esp. by running Facebook & Instagram campaigns•Using Facebook Ads Manager to run engagement (Impression) & Sale Campaigns (Carousal Ads)•Using Google AdWords to run search Ads for brand awareness (CPM) & to increase online sales (CPC)•Effectively using CPC model to track the brand sales.•Testing Facebook Pixels & Google remarketing tool to check the audience retention•Content writing with right keywords to make the product page SEO friendly using Keyword Planner•Running Ads on third party websites i.e-Amazon Sponsor products for sales & Headline ads for brand awareness

Email Marketing: Responsible for sending daily emailers to the subscribed users. Promoting daily top deals and special store promotion deals. Sending mailers to the set of groups as per schedule.Achievements Unlocked:• 1 lac orders a month milestone achieved using only email marketing• 6 out of 10 deals outperformed on an average in the mailers, picked by me• 3 years of maintaining consistent sales, while growing in peak seasons Affiliate Marketing:Responsible for driving sales for the company via various affiliate channels as mentioned. Emails, Chrome pop-ups, Banners, Chrome notifications are the major platforms for driving sales and generating revenue. It involves me to handpick the products personally across ecommerce websites like amazon, flipkart etc for daily sales using data & personal experience in online selling.Achievements Unlocked:• Personally, drove over 2 lac sales on Amazon affiliate just by word of mouth Digital Marketing:Worked on social media marketing, i.e Facebook power editor, Google AdWords (search & display) and google Analytics. Also promoted products on Amazon marketplace as part of social media marketing. Worked on email tools like mail chimp in order to check the engagement and drive sales.Achievements Unlocked:• Generating 70+ leads within 4 weeks for an affiliate program• Brought leads worth 25 lacs for a client with expenditure of 8K• Over 1.3 lac followers within 5 months of Facebook page creation• 6000+ organic followers weekly recorded on Facebook page owned by me. Team Management:Responsible for managing a team of 12 enthusiastic & hard-working individuals. Involves dividing the daily tasks based on the workload for the day. Right from assigning deals entry from various platforms to QA, the work needs to be divided in case of absence of a key team member or if the workload increases for the day.

Marketing in Retail:1.Promotions Execution: Timely implementation & quality of implementation, Meeting Budgets, Tracking of Promotion, Performance Analysis and reporting, Ensure Standardization of Visual Presentation.2 .Data Analysis: Monitoring and Analyzing weekly and monthly reports. Looking for probable trends and fluctuations in data as obtained from MIS. Sending a detailed presentation to HO, if applicable suggesting solutions and changes for improvement.3.Vendor Management: New Vendor development, Rate negotiations, Bill submissions and payment processing.4.Customer Assistance: Able to understand operational issues and having flair for improving customer’s service and understanding of basic Consumer behavior. Have handled variety of queries, assisted and resolved issues.5. Event Management - Organizing store level events in order to market the brand which can have positive impact on business6.Client management - Tie-up with various business units for promotions, to improve bottom line

Application Development, Testing & Maintenance