Paras Sharma Email & Phone Number

Toronto, Ontario, Canada

• Strategic Marketing campaigns for Auropharma Canada across provinces throughout Canada• Relationship building with corporate pharmacy groups and important independent pharmacies to grow sales to reach $200 Million for the year.• Website development and Social Media Management (LinkedIn) for Auropharma Canada.Organic growth of 20% MOM in digital followers• New product launch plans right from the outset with IQVIA Data analysis. Launch of 40 products per year.• Giveaways and welcome kits strategy execution for customers. • Creatives and marketing materials development

Delhi, India

• Marketing Campaigns for the USA and Canada audience that consume news media• Increased Search Traffic from 1.6 million users a month to 2 million users a month in a period of 6 months• Direct traffic share to site percentage increase from 7% to 12% in a period of 6 months• Added 250k app downloads through QR codes scans in newspapers • Consumer research on preferences of News Media and other motivations• Re-launch of Brand Hindustan through brand films, and product innovations. Handled ad film shoots

Mumbai, Maharashtra, India

• Marketing Strategy (Digital + Social Media + Above and Below the line Marketing) for brand toothsi and skinnsi• Packaging Design and Development and launching 10 new products like electric toothbrush and moisturisers.• Influencer Marketing Campaigns with over 500 influencers which shot up awareness scores in key cities by 200%• Website Content and Creative Development with photo shoots and ad film shoots• Consumer Research and Insights – Qualitative and Quantitative to create personas of the target market.

Gurgaon, Haryana

1. Working as Marketing Manager (Campaigns) implementing growth marketing ideas and chase these workflows through continuous Test – Learn – Implement cycles and deliver improved results for Acquisition, Engagement and Retention for 'Swiggy Daily' product2. Generate consumer insights through research, market work, analytics and build propositions through new and high impact ideas for on-boarding and retaining the customers onto the platform.3. Handle marketing planning and execution responsibilities for campaigns across BTL activations, branding/visibility, research, alliances & partnerships & vendor/agency management.4. Develop a strong pipe-line for corporate activation through engagement and alliances with small-medium corporate, co-working spaces and stand alone companies.5. Work closely with supply, sales, finance and product management team to achieve common business objectives.

New Delhi Area, India

Indian EarthFoods has been a supplier of Breakfast Cereals to Patanjali Ayurved since 2014. In late 2017, they began working on a new health food brand.• Part of the founding team that defined the identity, philosophy, product portfolio backed by adequate market research. Successfully pitched the idea & business plan to receive support for at least 3 years.• Liaised with the creative agency & packaging vendors to create the brands identity as well as packaging designs.• Handling a budget of Rs. 90 lacs, formulated a plan of action to drive visibility of the brand (online & BTL).

New Delhi Area, India

- Brand Strategy - Brand way forward - how to take the brand to the next level- Planning, developing and executing the organizations media strategy across platforms – ATL, BTL and Digital- Ecommerce champion and drive sales through online business.- Digital Marketing : #ThingsYouGiveUp campaign that trended on Twitter at No. 1 for 5 hours. Social media posts and SEO and SEM, Blogger engagement - BTL Activites like Marathons, Kiosk events, Expos, Events- Training programs for sales team Pan India - New product development and packaging designs.

Noida Area, India

- Planning, designing, developing, and executing organization's annual property plan (both ATL and BTL) by establishing effective Marketing Strategies by managing the Event PERT. Managing P&L of all activities/shows/events.- Suggested fresh Ideas in Marketing of each property by ensuring cross functional integration to leverage benefit of properties. (This includes, Trade, Digital, Distribution, Research etc)- Complete hands on TAM/BARC and other research data for Brand ABP News, market Intelligence and Programming special initiative information of competition - Competition Analysis- Event Coverage in various trade magazines like Agencyfaqs and e4m. - Planning and supervision till completion of Rural Activation Program across 900 towns and villages in North India.- Product Marketing for Programs , generating Buzz and Media presence.- Brand Marketing- Responsible for all the B2C Activities for the channel- Comprehensive database management in B2C.- Involved in the Activation of Major properties of the News Channel, ensuring Reach.

Noida Area, India

- Executing organization's annual property plan (both ATL and BTL) by establishing effective Marketing Strategies by managing the Event PERT. - Suggested fresh Ideas in Marketing of each property by ensuring cross functional integration to leverage benefit of properties. (This includes, Trade, Digital, Distribution, Research etc)- Hands on TAM and other research data for Brand ABP News, market Intelligence and Programming special initiative information of competition - Competition Analysis- Product Marketing for Programs , generating Buzz and Media presence.- Comprehensive database management in B2C.- Involved in the Activation of Major properties of the News Channel, ensuring Reach.