I am the Founder & CEO at Keffy, a wellness brand committed to promoting holistic well-being where I manage the entire portfolio, and provide overall leadership for the different teams. At Keffy, our vision is to make wellness a habit, not a chore. We aspire to be a reliable partner in our customers' journey to a healthier life, providing them with effective, easy-to-use supplements that seamlessly integrate into their daily routine. We're set on creating a community where health is celebrated, empowered by Keffy's commitment to quality and effectiveness. We're not just dreaming of a healthier world, we're actively creating it, one supplement at a time.As a Senior Analyst at Go City, I apply my FinTech skills and knowledge to provide data-driven insights and solutions for the world's leading smart city pass company. I work with a cross-functional team of engineers, marketers, and product managers to optimise the user experience, retention, and revenue across multiple channels and platforms.I hold a Master of Science in Financial Technology from Imperial College Business School, where I graduated with the Dean's List for Academic Excellence. I studied a range of topics, such as Accounting and Corporate Finance, Blockchain and Applications, Big Data in Finance, Financial Econometrics in R, Investments and Portfolio Management, Innovation and Strategy in Fintech, and Entrepreneurial Finance. I also acquired programming skills in Python, C++, and VBA, which I use to automate and streamline various tasks and processes at Go City.Before joining Go City, I worked as a Financial Analyst at MishiPay, a Scan, Pay & Go startup, where I built a financial model and a dashboard for forecasting the revenue, profitability, funding, and valuation of the company. I also designed an ROI calculator and conducted a sensitivity analysis to determine the profitability of both the retailers and MishiPay. Additionally, I conducted extensive market research and devised a go-to-market strategy for different segments and geographies for the investor pitch.Before that, I was a Digital Engineer at Texas Instruments, where I verified the System-on-chip for high-speed Ethernet circuits using a combination of Dynamic and Formal verification. I received a global recognition award for finding critical design bugs and innovative solutions during the design cycle.