•Leading a team of full-time and Senior Content Managers across marketing, social media, and website content to drive organic and paid growth.•Implementing Product SEO strategies to boost website growth.•Analyzing data to identify traffic growth opportunities, leading content scaling projects, and aligning team efforts.•Creating editorial guidelines to ensure content consistency, quality, and optimization for search and user experience aligned with Holidify standards.•Providing data-driven recommendations for content optimization and expansion.•Collaborating with the tech team to enhance the CMS interface, streamline content production, and address inefficiencies.•Managing Google Ads campaigns to increase brand visibility, drive conversions, and maximize ROI, including optimising daily budgets.•Crafting impactful email campaigns using data-driven strategies to improve customer interactions, engagement, and conversions.•Focused on building the largest package marketplace to enhance travelers' experiences and drive industry innovation.

• Leading the Content Development Projects: Responsible for ideation, curation and implementation of all the content creation• Led content strategy to grow traffic by 100% YoY from 2016 to 2019 and reached the milestone of 10 million monthly sessions in Dec 2019.• Hiring, managing, training and leading a team of 14 in-house content writers and managers and over 100 outsourced content developers.• Leading the facilitation of structuring content and on-page SEO optimisation of web pages and blogs.• Constantly evolving content strategies based on trends and understanding traveller requirements

Project 1: Coca-Cola• Worked closely with the Corporate Communication team and assisted them internal and external communication collaterals on a day-to-day basis• Responsible for understanding the needs of the Brands teams and HR and helping the PR team in devising the communication strategies• Monitored industry and market competition to devise relevant media strategies• Coordinated with impact agency, news monitoring agencies, affiliates and stringers from India and other South West Asian Countries (Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan) Project 2: DLF5• Served as the primary media contact for all the events• Strategised key messages and, implemented and facilitated Public Relations exercise for DLF5 by being the day-to-day point of contact for the client• Managed media outreach and perception by effective developing communication plans to meet client objectives• Ensured integration of strategies across multiple audience outreach efforts• Regularly engaged with media and bloggers on behalf of the client

•Executed Media Relations Tactics and plans for leading clients in the Real Estate and Energy Sector. ACME, Credai NCR, Emaar MGF •Online Reputation Management - Constantly monitored the reputation of the client Pizza Express on social media by responding to customer feedback•Worked as an embed at Jaypee Hospital and performed the following tasks: -Managed the media outreach, served as day-to-day client contact, monitored and engaged media on behalf of the client, produced media results that supported client goals-Generated story ideas by regularly meeting the doctors

• Drafted the CSR Proposal and budget for the year 2014• Coordinated all the media shoots in hospital• Monitored news on daily basis and identified the latest trends in the health sector• Helped the internal team and the PR agencies in organising and executing press conferences

• Organised Cervical Cancer Awareness Camp for women in Sanjay Colony slums in Okhla• Organised a Press Conference and managed to garner coverage in leading publications• Visited Deepalaya School and health clinic in Gusbethi (a village in Mewat District of Haryana) for making case studies and organizing an eye check-up camp• Helped in making case studies on students receiving education in EOW School, RJRND, Kalkaji, and Sanjay Colony schools• Contacted Delhi- based- pharma companies for showing their interest in providing medical facilities to the marginalized people in Mewat District • Collaborated with a corporate giant for executing its CSR mandate