Abhishek Parashar Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Bangalore Urban, Karnataka, India

• Executed 0->1 growth plan for Automotive Accessories & Musical Instruments categories, generating ~250 Cr INR in sales annually and directly managed a team of 11 KAMs, BDEs and Associates to drive BAU operations and tactical projects• Delivered 70% YoY order growth by identifying gaps in key growth levers – pricing, selection & merchandising• Increased selection coverage to 78%– added 1.2L products by onboarding top competition suppliers• Increased category awareness on platform by 18% via targeted PNs, Whatsapps, cross-sell CLP banners & tiles• Implemented competitive pricing & increased supplier intelligence by sharing detailed cost stack-ups & insights• Achieved historically highest order jump of 170% during Meesho Maha sale’22 – by enrolling pareto order contributing suppliers with an avg. weighted discount of 9.7%, minimizing out of stock SKUs & optimizing PNs• Led selection growth charter for New Categories – identified opportunities to add selection, aligning FOS teams to source region-specific products, ensuring pricing intelligence for suppliers, & tracking inflow growth• Led multiple cross-functional projects: reducing seller perception gap, fraud reimbursements, HVF filter creation

Bengaluru, Karnataka, India

• Strategized & executed large scale digital marketing campaigns across Google, FB & 10+ OTT platforms• Conducted A/B tests & Target – Control experiments for measuring campaign impact & incrementality• Delivered incremental transactions over control by launching CLM campaigns across India & SEA• Directed PR activities – press releases & media interactions with CXOs across category A publications• Refined market research dipsticks to measure brand health (ToMA) & developed new customer personas• Evaluated business recovery reports & brand campaign impact-analyzed 14 metrics from multiple sources• Charted GTM strategy for new LOBs – rYde (cab & bus rentals) & redRail (train bookings)• Worked with multiple creative, research & media agencies for brand development & sustenance tasks

Mumbai, Maharashtra, India

• Facilitated stakeholder engagement for campaign planning, execution & rollout of new marketing initiatives across major EU markets• Collaborated with brand teams, production partners and translation vendors for global pharma multi-channel marketing projects • Coordinated vendor management & governance for multiple production partners delivering marketing projects on a global scale• Evaluated budget vs billing trackers and assisted with multiple business reports, analyses & presentations for Pharma leadership team

Chandigarh Area, India

Roles & Responsibilities :• Worked as Territory Officer, managing a market of 130,000 MTA in a competitive region • Facilitated B2B sales, acting as communication thread between customers, channel partners, and RIL• Managed Polypropylene sales across 4 states, acting as regional SPOC for Polypropylene Business Group• Performed sales forecasting, market insights, industry analyses, and directed corporate communications• Initiated business development activities-promoting sustainable plasticulture applications in agricultureKey Achievements :• Consulted 180+ customers with 215 on-site meetings and discussions across Punjab, Haryana and H.P.• Secured 9 new customers and added sales ~1 KTA, increasing RIL market share in the region to 48%• Identified sales opportunities and recorded highest monthly sales achieved in Haryana - twice in 2 years • Achieved 100% growth in PVC sales on YoY basis by renewing communications with inactive clientele • Achieved 138% growth in LDPE sales with strategic partnerships across multiple channels & categories

Gurgaon, India

Introduction to Henkel Adhesives India's operations, and completed Industrial project titled "Effect of fillers and rubber chemistry on the vibration abatement characteristics of an automotive damping material ".

Masters In Management, Communications, New Media And International Business

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Activities and Societies: IMpulse - the international business club of MDI Gurgaon.

Bachelor Of Technology - Btech, Plastics And Polymer Engineering Technology/Technician

Activities and Societies: Coordinator for Plastic Technology, Training & Placement Cell - HBTI Kanpur(2017) | Organising committee member.