Abhishek Parashar

Abhishek Parashar Email and Phone Number

P&L, Business Strategy, Growth | MDI Gurgaon | ESCP Europe @ CityMall
gurgaon, haryana, india
Abhishek Parashar's Location
Gurugram, Haryana, India, India
About Abhishek Parashar

Abhishek Parashar is a P&L, Business Strategy, Growth | MDI Gurgaon | ESCP Europe at CityMall. He is proficient in Spanish. Colleagues describe him as "I have known Abhishek since our graduation. He is someone who always looked at the big picture of things, even way back during our engineering studies. He is ambitious,motivated, innovative and a people's person. One thing that I always admire about him is his curiosity for learning new things with great zeal. I have always been amazed by his ability to act in a high stressful environment and still bring out the best. Following his career over the years , I am sure he is working towards developing his skills to be an effective leader and manager soon." and "Abhishek Has Done Extremely well During his Stint as Manager - Marketing Polymers . He is a street smart salesman in Addition to Fantastic Analytical Skills & People Management . He Recorded consistent sales growth in his Territory despite multiple challenges like pricing , operating at competitors base , etc . He has done extremely well in designing & making various MIS for Polypropylene at Regional level . He established a very good connect with all stake holders like channel partners , customers , etc . Wishing Him All the Very Best for. His Future Endeavours . He will undoubtedly be an asset to any Organisation. "

Abhishek Parashar's Current Company Details
CityMall

Citymall

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P&L, Business Strategy, Growth | MDI Gurgaon | ESCP Europe
gurgaon, haryana, india
Website:
citymall.live
Employees:
43
Abhishek Parashar Work Experience Details
  • Citymall
    Category Manager
    Citymall Mar 2023 - Present
    Gurugram, Haryana, India
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  • Meesho
    Assistant Category Manager
    Meesho May 2022 - Mar 2023
    Bangalore Urban, Karnataka, India
    • Executed 0->1 growth plan for Automotive Accessories & Musical Instruments categories, generating ~250 Cr INR in sales annually and directly managed a team of 11 KAMs, BDEs and Associates to drive BAU operations and tactical projects• Delivered 70% YoY order growth by identifying gaps in key growth levers – pricing, selection & merchandising• Increased selection coverage to 78%– added 1.2L products by onboarding top competition suppliers• Increased category awareness on platform by 18% via targeted PNs, Whatsapps, cross-sell CLP banners & tiles• Implemented competitive pricing & increased supplier intelligence by sharing detailed cost stack-ups & insights• Achieved historically highest order jump of 170% during Meesho Maha sale’22 – by enrolling pareto order contributing suppliers with an avg. weighted discount of 9.7%, minimizing out of stock SKUs & optimizing PNs• Led selection growth charter for New Categories – identified opportunities to add selection, aligning FOS teams to source region-specific products, ensuring pricing intelligence for suppliers, & tracking inflow growth• Led multiple cross-functional projects: reducing seller perception gap, fraud reimbursements, HVF filter creation
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  • Redbus
    Assistant Manager - Brand Marketing
    Redbus Apr 2021 - Apr 2022
    Bengaluru, Karnataka, India
    • Strategized & executed large scale digital marketing campaigns across Google, FB & 10+ OTT platforms• Conducted A/B tests & Target – Control experiments for measuring campaign impact & incrementality• Delivered incremental transactions over control by launching CLM campaigns across India & SEA• Directed PR activities – press releases & media interactions with CXOs across category A publications• Refined market research dipsticks to measure brand health (ToMA) & developed new customer personas• Evaluated business recovery reports & brand campaign impact-analyzed 14 metrics from multiple sources• Charted GTM strategy for new LOBs – rYde (cab & bus rentals) & redRail (train bookings)• Worked with multiple creative, research & media agencies for brand development & sustenance tasks
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  • Gsk
    Global Pharma Marketing Operations
    Gsk Jun 2020 - Nov 2020
    Mumbai, Maharashtra, India
    • Facilitated stakeholder engagement for campaign planning, execution & rollout of new marketing initiatives across major EU markets• Collaborated with brand teams, production partners and translation vendors for global pharma multi-channel marketing projects • Coordinated vendor management & governance for multiple production partners delivering marketing projects on a global scale• Evaluated budget vs billing trackers and assisted with multiple business reports, analyses & presentations for Pharma leadership team
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  • Reliance Industries Limited
    Manager - Marketing (Polymers)
    Reliance Industries Limited Jul 2017 - Jun 2019
    Chandigarh Area, India
    Roles & Responsibilities :• Worked as Territory Officer, managing a market of 130,000 MTA in a competitive region • Facilitated B2B sales, acting as communication thread between customers, channel partners, and RIL• Managed Polypropylene sales across 4 states, acting as regional SPOC for Polypropylene Business Group• Performed sales forecasting, market insights, industry analyses, and directed corporate communications• Initiated business development activities-promoting sustainable plasticulture applications in agricultureKey Achievements :• Consulted 180+ customers with 215 on-site meetings and discussions across Punjab, Haryana and H.P.• Secured 9 new customers and added sales ~1 KTA, increasing RIL market share in the region to 48%• Identified sales opportunities and recorded highest monthly sales achieved in Haryana - twice in 2 years • Achieved 100% growth in PVC sales on YoY basis by renewing communications with inactive clientele • Achieved 138% growth in LDPE sales with strategic partnerships across multiple channels & categories
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  • Henkel Adhesives Technologies India Pvt. Ltd
    Summer Trainee
    Henkel Adhesives Technologies India Pvt. Ltd Jun 2016 - Jul 2016
    Gurgaon, India
    Introduction to Henkel Adhesives India's operations, and completed Industrial project titled "Effect of fillers and rubber chemistry on the vibration abatement characteristics of an automotive damping material ".

Abhishek Parashar Education Details

Frequently Asked Questions about Abhishek Parashar

What company does Abhishek Parashar work for?

Abhishek Parashar works for Citymall

What is Abhishek Parashar's role at the current company?

Abhishek Parashar's current role is P&L, Business Strategy, Growth | MDI Gurgaon | ESCP Europe.

What schools did Abhishek Parashar attend?

Abhishek Parashar attended Escp Business School, Management Development Institute, Harcourt Butler Technical University, Kanpur.

Who are Abhishek Parashar's colleagues?

Abhishek Parashar's colleagues are Jasvinder Kaur Khanuja, Mofeez Khan, Mohammad Aatiq, Vijay Dubey, Furkan Choudhary, Md Zulfiqar Ali, Sumit Yadav.

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