Rohit Parashar Email & Phone Number

Delhi, India

- Accomplished global leader specializing in Brand Equity and Long-term Media Mix Modeling (MMM).- Recognized for expertise in understanding the profound impact of long-term media strategies and attitudes on brand success.- Adept at collaborating with cross-functional teams to develop and pitch innovative solutions- Training & Compliance – Known for.

- Proven expertise in needs assessment, curriculum development, and instructional design- Skilled in team leadership, project management, and fostering a culture of continuous learning. Excel in aligning training initiatives with business objectives, resulting in improved productivity and employee satisfaction.

Bengaluru, Karnataka, India

Vadodara Area, India

• Supervising Media Mix project for the sub-team (5 Analyst).
• Being a point person for resolving any analytical and technical query for the team
• Imparting process training to new joiners and existing team
• Building a knowledge repository for the team
• Give insights from the results and adding commercial application to the numbers
• Presenting findings of the project to the end client and answering their key business question.

Vadodara Area, India

• Building Marketing Mix Modeling using OLS Regression in SPSS for P&G, PepsiCo, Nestle, RB across categories and geographies
• Offer analytical solutions to key business questions by end client
• Optimizing marketing spend for the Brand Manager
• Simulating and suggesting marketing plans
• Report ROIs for each marketing activity

Master Of Business Administration (M.B.A.), Virtual Marketing

Bachelor'S Degree, Economics