Pär Berg Email & Phone Number

Stockholm, Sverige

Stockholm, Sweden

Stockholm, Sweden

At Moderna Försäkringar I was responsible for the company’s online sales and marketing, which meant developing, executing and track integrated digital marketing campaigns to drive sales, leads, build the brand and optimize well-defined KPI’s. I also lead and manage various projects in order to improve Moderna Försäkringars digital presence to be the obvious choice for prospective and existing customers.I also supported Moderna Försäkringar’s other brands, Bilsport & MC and Atlantica, with my expertise in online- and offline marketing, SEM and UX. In a close collaboration with our suppliers, such as Google, Bing, communications- and advertising agencies and IT suppliers, I negotiate prices and agreements and provided them with accurate documentation and directives to streamline our cooperation.

Gothenburg, Sweden

At DigitasLBi I led a team working with, and developing Volvo Car Corporation’s Social Media Business Strategy. The purpose was to ensure that all markets globally should have a uniform tonality, tone of voice and communicate their brand consistently in all the social media channels, regardless of country and market. The outcome of this work was a comprehensive guidance document, where social media managers and community managers worldwide could find support and information on how to use social medias in the best possible manner to drive leads and sales. I also worked with SCA TENA and developed a content strategy, wireframes and user interface for their B2B web platform.

Gothenburg

My role at Compañeros was to take the overall responsibility for our projects by planning, coordinating, managing budgets, as well as maintaining our customer and supplier relationships. I was also responsible for bringing in new and the right type of projects to the agency. One of our projects was to build bafab.se, an office furnishing company, where the primary purpose was to open up a digital channel to sell their products in an online store. The result was outstanding and sales increased significantly by using the strategies and tools we delivered.

Gothenburg

At the advertising and communication agency LLR Group I was responsible for making sure that the projects were managed in the best possible manner and that the analysis and strategy for each mission met the requirements set by the customer. I coordinated and led project teams so they knew exactly what to do, ensuring that the planned activities were held within the set budget. I was also responsible for the communication with our customers and suppliers. The majority of my work involved developing digital strategies and to build sites for our customers, with or without an e-commerce solution, always on a CMS platform such as EPiServer, Joomla, Wordpress or an equivalent tool.

Gothenburg

At Caramel Communication & Event AB I worked as an Art Director and produced concepts for various brand building activities, both at strategic and tactical levels. This could involve designing web sites, display media and promotional sites, as well as print such as leaflets, brochures, direct mail, and advertisements. I was also responsible for various events like golf tournaments, events during Frölunda Indians hockey games at their home arena “Scandinavium” and various other advertising campaigns.

Gothenburg

At Ericsson, I started my professional career with producing transformers, but rather quickly moved on to be responsible for testing and quality assurance. I was later appointed head of our team and was the spokesperson for our team towards our managers. The last three years I worked with the upgrading and service of the JAS 39 Gripen fighter plane’s radar, both on the premises in Gothenburg but mostly on various military air bases around Sweden.

Bachelor Of Business Administration (Bba), Business Administration And Management

Commercial Project Manager

Education record

Management