Scentian Bio is a leading deep-tech company that mimics insects' superpower of smell and taste, and combines AI to provide ground-breaking digital biosensing solutions for food quality control, health screening & diagnosis, pest control and logistics monitoring etc.

Serve Asian businesses’ investment and sourcing in NZ’s food industry and support some NZ food startup in strategy planning & operations.

--A subsidiary of CITIC Group (a Fortune global-100 business), DCH HQ in Hong Kong, is a large-size MNC operating in APAC, with 70-year history&8-billion USD revenue.--Full P&L responsibility, and led a team consisting of sales, marketing, operations, and tech support to provide locally produced food &bev. house brands and 50 imported food&beverage brands, and also nutraceutical ingredients to China&APAC customers of food service-HoReCa/QSR, retailers, e-commerce and food&bev. manufacturers etc.--achieved the budgeted annual 30% growth by implementing new growth strategy of brands & products restructuring, expanding to lower-tier cities, team restructuring and new incentive programs, total-solution sales&marketing upgrading.

--Global No.1 health& nutriton ingredients MNC with 20-Billion USD revenue. --Led a human nutrition team to drive fast growth.--Successfully implemented focused differentiation growth strategy to focus on "real customers" and achieved the budgeted revenue growth and profit. Upgraded total-solution program and implemented new effective incentive programs

-HQ in Geneva Switzerland , Firmenich is a global top 4 flavor &fragrance manufacturer boasting over 120-year history and billions of USD sales revenue .--led a team of sales&marketing& tech. support to sell integrated flavors&sweeteners&ingredients solutions to clients of food &beverage, nutraceutical, pharma and food service-HoReCa/QSR etc. in China, Taiwan and HK markets.--Successfully implemented differentiation growth strategy to achieve high growth by developing lower-tier customers with upgraded total solution program and product offerings and service.

--HQ in Chicago USA, American global leading FMCG tabletop sweeteners producer boasting 60-year history and global well-known brands Equal®, Canderel®, PureVia, WholeEarth.etc.--Full P&L led a commercial team to sell tabletop sweeteners under brands of Equal®, Canderel®, PureVia, WholeEarth to targeted consumers in food service outlets (HoReCa-hotels/restaurants/cafes/QSR), tea shops, bakery chains, super/hypermarkets, dept stores, CVS, pharmacy& diabetics food stores and e-commerce stores.--Successfully implemented great changes by rebuilding the brands positioning, restructuring product mix, O2O sales&branding &channels to have achieved rapid growth.

--HuaBao is a global top -10 flavor & fragrance & seasonings manufacturer listed in HK and China boasting 1-Billion USD revenue.--GM of Huabao South Korea, Huabao USA and GM of Business development division and Investment div. --Successfully implemented new growth strategy by both organice growth ( introduction of total-solution program , team restructuring&development programs) but also global investment-M&A ,JV and FDI etc.