Pardeep Rohilla Email & Phone Number

Haryana, India

Banglore

I work as a website conversion consultant, managing 18 accounts from multiple regions like US, Canada, Australia, India, etc., with monthly revenues ranging from 10k to over 1M. I used to work in multiple domains and industries includes, including Domains working on: Shopify, Magento, Big commerce, Woo-commerce, and custom platforms. Industries working on: Healthcare, Automobiles, Home-Decor, Apparel, Fitness, Food and Beverages, etc. Responsibilities:✓ Overseeing the overall health of websites, monitoring key metrics✓ Analysing user behavior using heatmaps, Google Analytics, Looker’s Studio, funnel metrics, session data, user recordings, surveys, user-generated content, reviews, and Shopify analytics✓ Crafting GA audit reports✓ Executing 2-3 experiments per month on each website for conversion optimization✓ Conducting Root Cause Analysis after each experiment and sharing key insights with the client✓ Crafting multiple types of campaigns including Custom campaigns, Cart Recovery, Browse Recovery, Email Opt-in, Welcome Emails, Surveys, etc.✓ Crafting a 90-day conversion strategy for each account, exclusively focusing on website/funnel issues✓ Coordinating with developers, testers, and CSMs daily.✓ Creating a dashboard/report for each account using Data Studio (Looker) to track website health✓Crafting impact analysis report on clients to show the impact of A/B testing✓ Managing PowerBI and making sure all the metrics to determine the performance of all the BAs on the floor are updated correctly on PowerBI✓ Updating and fixing issues on Knime workflowAchievement at ConvertCart:✓4 times Best Experiment of the Month winner (BBB Badge)✓Delivered more than 80% of the website level gain in 1st quarter of joining.✓Average 65% Success rate for all the A/B testing experiments✓100% retention rate till now

Master'S Degree, Enterprise System And Business Analytics, 5.5/7

Bachelor Of Technology (Btech), Computer Science, 7.41