Ami Parekh Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Responsible for reviewing promoted content for client Pinterest to ensure it adheres to the advertising standards and guidelines.

Mumbai

Partnered with the management team to develop annual marketing plans and implement marketing initiatives in support of brand growth, individual business objectives and leadership goals for fashion jewellery, watches and apparel brands. - Established a new portfolio of fashion jewellery brands like Viola Italia, Lucera, Kashvi, Princess and others through various marketing and branding activities - Planned and executed the launch of “Viola Italia” at the India International Jewellery Show and Jewellery Week through an ad campaign and press release to achieve the targeted no. of walk-ins at shows and stores- Developed the communication strategy for a new concept “Atelier Silver” to prove the use of sterling silver as an emerging metal and as a mark of authenticity to increase the brand saliency of the silver jewellery brands in the domestic market- Independently supported the business development team for promotion of fashion and fine jewellery brands in international markets through various jewellery shows like Vicenzaoro, HKTDC, Dubai and others facilitating an acquisition of new clients- Collaborated with agencies to initiate online branding, social media engagement and offline marketing activities to promote the fashion jewellery brands and increase sales through company’s e-commerce website- Streamlined the sales process through the development of presentations, catalogues, trade briefing brochures which enhanced the sales representatives’ understanding of complex product features propelling sales by 15%

Mumbai Area, India

Robust experience in servicing clients from various sectors like Banking, CPG, Consumer Durables, Real Estate and others. Sole point of contact for the clients and creative team, responsible to develop and execute the communication strategy as per the set objectives and ensure profitability through financial review of associated projects and costs - Briefed the creative team with insights to develop innovative ambient collaterals for a possession event, accentuating benefits of Oberoi Realty’s project, Splendor Grande resulting in a positive customer experience - Coordinated with the creative team and external vendors for production of audio visuals for Axis Bank’s NRI and Priority Banking services showcased through non-traditional mediums like selected branches and multiplexes - Developed TVCs for Ruchi Soya’s brands Ruchi Gold and Nutrela, breaking traditional category myths about food to create top of mind awareness - Conducted a qualitative research deriving insights to create thematic clutter breaking TVCs for Luminous with renowned cricketer Sachin Tendulkar to promote the range of inverters, batteries and mobile phones- Spearheaded the new product launch of Bajaj Electricals’ water purifier by developing the communication strategy for the press campaign and sales meet event- Collaborated with the creative team to create new packaging designs for range of edible oils, soya chunks and margarine

Digital Marketing Management

Advertising