Disha P. Email & Phone Number

Bangalore Urban, Karnataka, India

- Implemented an experimentation mindset and consistent measurement of KPIs for the content function.- Audited and optimized existing website content to improve conversion and engagement rates by more than 300%.- Built a network of contributors, freelancers, and agencies.- Led a team of writers and editors, setting clear expectations for their work and promoting their growth with regular feedback sessions.- The content team was laid off without a concrete reason, unceremoniously.- Managed the content budget and created data-backed proposals for further investment in content marketing.- Built and maintained a consistent tone of voice for the brand.- Developed an understanding of corporate positioning and messaging, products, target customer segments, and personas.- Channeled the understanding into a content theme and sub-theme framework covering corporate, vertical-specific, product, persona-oriented, growth marketing, and digital content.

Bengaluru, Karnataka

- Implemented an experimentation mindset and consistently measured KPIs for the content function.- Audited and optimized existing content to improve conversion and engagement rates.- Built a network of contributors, freelancers, and agencies.- Led and managed a team of writers and editors, setting clear expectations for their work and promoting their growth with regular feedback sessions.

Bengaluru Area, India

- Built and led a team of freelancers, writers, and strategists to understand how content fits the overall branding and marketing.- Managed content for users as well as internal marketing.- Managed the content budget and created data-backed proposals for further investment in content marketing.- Brought down the SLA from 48 hours to 30 minutes for email campaigns.- Handled in-app content for the product.

Bengaluru Area, India

- Wrote email campaigns for the brands we worked with. - Handled HubSpot automation for external nurture.- Worked with functions across the org to simplify candidate reachouts.- Templatised content.

Bengaluru Area, India

- Responsible for writing, curating, and publishing content for Cleartrip Local for the South and West regions.- Editorials and merchandising.- Marketing content using push notifications, FB, Newsletters, social media and more- Tracked analytics using Localytics, Clevertap, and in-house CMS.

Bangalore Karnataka

Bengaluru Area, India

- Ensured smooth delivery of all the social media services provided by Paytm products.- Developed innovative branding strategies and social media marketing techniques for the products created at Paytm Bangalore.- Drove product marketing initiatives Paytm took to establish it as one of the foremost social commerce products in the market.- Wrote in-app, app store, play store, and social media content for products like Buy & Sell.

Mumbai, Maharashtra, India

- Contribution to Creative Ideation - media banner concepts, social media apps, and profiles.- Plan weekly engagement ideas for the brands.- Collaborate with Art/Dev for content creation for the week.- Execute, monitor, and analyze the channels.

Mumbai, Maharashtra, India

- Innovate, strategize, and direct: The online presence of Shari Academy (Photography Tips) in India on digital and social platforms.- Content creation and branding strategy: For brands like Kick for Change by Magic Bus, Society Tea, Mainduck, Rajinikanth's biography, Stayfree Marathon for Women, and Streax.- Innovation and social media marketing: For an upcoming social-commerce website called Klip.in (In-house social-commerce project - Smursh)- Digital & offline strategy: For brands like Stayfree Marathon for Women.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Planned and executed marketing campaigns for Open Source technology books.- Promoted the company’s ‘Open Source brand’ via book reviews, user group promotions, affiliate programs, and contests. - Worked closely with the Technical Editors, Authors, and Content Writers to prepare articles, sample chapters, press releases, and other promotional material.

Diploma In Advertising And Public Relations, Advertising And Public Relations

M.Com, Management

Bms, Marketing

Hsc

Ssc