Marketing (Digital, ATL, BTL) : • Regional Brand Champion of New Epic Swift - ensuring growth across parameters, Managing and negotiating with key stakeholders like Dealer Parents, Marketing Agencies, Vendors, Media Houses to ensure common goals are achieved• Handled Digital Marketing & Hyperlocal Strategy for the outlets; ensured coverage of unrepresented pockets with hyperlocal • Digital Campaigns Execution of tactical ATL and BTL Campaigns to generate leads via promotional campaigns - “Automatic Best Hai”, “Petrol Over CNG’’, ‘’Test Drive Liya Kya?” Sales Strategy: Portfolio - INR 45 crores :• Lead a team of 150+ sales workforce across 5 dealerships, covering 13 districts of Rajasthan, including important markets such as Jaipur, Kota, and Alwar • Handled an annual volume of around 8500 vehicles with an approximate value of Rs. 550 Cr • Formulated Annual and Quarterly Business Plan using Business Intelligence Tools, Forecasting & Data AnalyticsChannel Management (ARENA) : • Prepared MIS Reports, Dashboards & Detailed Insights for higher management and network leveraging BI tools • P&L management for channel partners by focusing on Profit Maximization and Cost Optimization• Budgeted & roll out of model wise monthly promotional offers & manpower motivation schemesPlanning and Forecasting :• Formulating an annual sales plan to maximize channel revenue, channel contribution, and market share• Utilize Stakeholders data to forecast sales trends, identify potential opportunities and providing the right product mix for strong retailsDealer Development :• Successfully identified potential locations for dealership expansion through comprehensive data analysis and market research• Collaborated closely with internal stakeholders and cross-functional teams to streamline the dealership appointment process and ensure seamless activation