Vivek Parekh Email and Phone Number

Taking care of overall business of the company overseeing1) Company Finance and cash flows 2) Driving strategic decisions for production and cost reduction 3) Market penetration and exports 4) Ensure government complianceAchievements:1) Improving the EBITDA margin of company by 50% 2) Sales growth by recorded by 50% through strategic export orders4) reduction in working capital cycle through robust cash flow management

Work closely with Unit Leader for implementation of strategic initiatives for Business Development in unit globallyProgram Management experience across various domains like Media & Information Services, Retail, Utilities, Energy Resources and MNC - Shared services business environmentsWorked on designing right sourcing model for clients through consulting route. Identify best modelfor offshoring in terms of Captive shared services or Service providers etc.Working of business deal with operations team to convert them into business and help them withbusiness challengesKey AchievementsProgram Lead for a Global Magazine Publishing Co. to define their Outsourcing Strategy, BusinessProcess Modelling and Solution Road map – Business benefits of approx. $4 million recommendedLead Consultant for a South Asian Energy Co. on Process Benchmarking, Gap analysis, Opportunities identification and implementation plan – HR systems implementation and process streamlining recommended

Analyze & interpret the business research data and share insights to assist in strategic decisionResponsible for business analysis of Data & Root cause Identification for issues / problems /activities which will stem savings in futureCollecting, understanding, and transmitting the business research requirements for projects, andtranslating these into detailed research reports.Responsible for analysis of new business opportunities and identify white space for each domainand prepare proposals related to Growth Strategy, New Offering development with leadership formarket penetrationAnalyze market landscape, competitor presence and develop business opportunity throughsecondary and primary researchAccount and Industry Research for offering development and GTM StrategyDesign and develop promotional materials reinforcing the brand positioning and competitiveadvantage (Whitepaper, Blogs, Brochures, Testimonials, Digital Content, Analyst reports, CaseStudies, Business Pitches & Sales Presentations etc.) – Written 2 blogs on industry trends

Worked with Marlboro team and studied Legal Age Meeting Points in Delhi Worked on Brand Marlboro to do market research & assess LAMPS (Legal Age Meeting Points). Studied POS items and marketing elements for MARLBORO. Providing inputs for better customer connect Studied Brand awareness and Brand recall factors for Marlboro

Was exposed to various departments of the company from sales to production.Worked in field to study about the supply chain from distributors to retailers.Worked on various pharmaceutical machines involved in preparation of Syrups, tablets and Parentrals.