Daniel Parent Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Briefed, built, and disseminated over 1000 email/in-app campaigns focused on driving member sales and retention leveraging Klaviyo and IterableManaged and executed marketing calendars which contributed to over $7,000,000 in revenueConducting A/B testing and analysis of email marketing efforts, including subject line testing and creative layout, to develop best practices for ongoing optimization of email campaignsWork with in-house Design Team to create eye-catching email layouts and templates that lead to higher levels of engagement and increased click-through ratesCollaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeysLeveraging Simon Data and Hightouch to optimize segmentations leading to low unsubscribe rates and high engagementLead internationalization efforts to deliver relevant content to audiences across the world

Walpole, Massachusetts, Us

Top 3 skill areas: Email/SMS Marketing, Retention Marketing, Project Management Briefed, built, disseminated, and analyzed over 250 email/SMS campaigns across 10 DTC brands using Klaviyo and PostscriptManage and execute marketing calendars which contributed to ~ $5,000,000 in revenue in 2021Increased a DTC brand's total workflow revenue by 321% in 2022 by launching 5 new multifaceted fully-designed workflows for pre-and post-purchase customer journeysExplore creative ways to increase subscriber engagement through automated campaigns, re-engagement campaigns, and promotional campaignsOptimize segmentations based on customer data, attributes, and behaviors leading to low unsubscribe rates and high engagement ratesBoosted a brand's revenue per recipient by 200% MoM through both campaign and workflow optimizationsTrack and analyze KPIs (Click Rate, Conversion Rate, Unsub Rate, Revenue, etc.)

Cambridge, Ma, Us

Top 3 skill areas: Social Media Marketing, Email Marketing, Project ManagementDrafted, proofed, and scheduled social media posts using Social Studio for multiple channels Assisted in the coordination of email marketing efforts using Pardot Designed and maintained 35+ landing pages for MIT Professional Education courses using UnbounceCreated marketing strategy documents in Quip to promote MIT PE’s 50+ coursesManaged leads using Salesforce and PardotTracked marketing activities and conducted competitive scans

Top 3 skills areas: Marketing Analytics, CRM, Email MarketingServed as a marketing consultant for thecompany's vast portfolio of brandsLeveraged KPIs derived from IBM Analytics todevelop and disseminate monthly metrics reportsManaged integrated marketing campaigns formultiple brands with 50,000+ contactsPromoted and educated through deliverablescreated with the Adobe Creative CloudUtilized DNN Content Management System and Azure DevOps Ticketing System to help the web team test, develop, and maintain 4 different sitesResponsible for lead management and automated dissemination by using Microsoft Dynamics CRM

Fort Lauderdale, Florida, Us

Top 3 skill areas: Event planning, Experiential Marketing, Brand Promotion Promoted clients’ brands through field marketing programsWorked closely with Event Managers and District Managers to support sales activities (shows, events, campaigns, etc).Managed promotional items and giveawaysWorked cross-functionally to develop and manage events for specific target audiencesCoordinated with multiple vendors to ensure events were successful

Top 3 skill areas: Event Planning, Social Media Marketing, Market AnalysisDeveloped and executed an integrated marketing communications plan to increase awareness and improve the perception of the 2019 Acura ILX amongst younger audiencesWorked collaboratively to generate a creative brief before implementing the campaignGenerated buzz by creating content to educate consumers on the features and benefits of the 2019 Acura ILXPlanned, organized, and hosted events which attracted 100+ attendees to promote awareness of the ILXLeveraged social media and surveys to influence potential customer’s impression of the Acura brand

Brockton, Ma, Us

Top 3 skill areas: Email Marketing, Social Media Marketing, CRM ManagementSpearheaded the induction of marketing efforts by redesigning the website and social media presenceConducted in-house interviews to develop personalized marketing campaignsIn charge of customizing, distributing, and analyzing monthly email campaignCommunicated effectively with the design team to ensure content was drafted, modified, and implemented in accordance with the marketing planAssisted with the management of a custom-built Customer Relationship Management (CRM) System

Help develop, organize, and manage the company’s Customer Relationship Management (CRM) systemLeveraged advertising and customer referrals to build client base Experience and knowledge of customer relations, sales, and marketingAbility to lead a team, communicate with customers, and work under pressure in a fast-paced environmentAssisted in hiring, training, and supervision of the part-time staff; arranging schedules and wages

Introduced me to the inner workings of a successful business in the hospitality field. Also, necessary to meet the degree requirement of 400 hours of experience in the field.Provided a daily inventory of all food and sundry items needed for the kitchen and dining room Rotated and properly stored all delivered items needed for breakfast Prepared and served all items needed for the breakfast menu, with special attention to proper serving temperatures and sanitationReplenish buffet, as needed throughout the 7:00 am-10:30 am service for 30-60 guests dailyThoroughly clean kitchen, dining room, and all storage areas

Completed a multifaceted 10-week internship working full-time in the customer service, reception, and IT departmentsProvided end-to-end guest service while managing check-ins/outs and resolving guest concernsRecognized by managers for professionalism when faced with challenging interpersonal situationsTested multiple websites and reported bugs/enhancement opportunities to the web development team