Product Manager
Current- Managing the implementation of new channels on the ad-tech media agency platform (named Digital Trading Platform), expanding campaign capabilities and improving media buyer experiences.- Leading the upgrade of back-end enhancements for the audience builder feature, improving functionality, streamlined performance, and an improved user experience.- Developing and executing a strategic product roadmap, aligning with business objectives and customer needs, resulting in increased platform adoption and customer satisfaction.- Collaborating with engineering teams to ensure seamless integration of new channels and back-end enhancements, delivering high-quality technical implementations.- Leveraging Meta and Google supported platforms to analyse campaign performance data, identifying optimisation opportunities and driving improved ROI for media campaigns.- Regularly conduct user research, usability tests, and data analysis to optimise the user experience and interface design, resulting in increased user engagement and platform usage.- Acting as a key liaison between internal teams and external stakeholders, managing expectations, gathering requirements, and ensuring successful and smooth collaboration.- Conducting market research and competitive analysis to identify industry trends, emerging technologies, and potential partnerships, providing strategic recommendations for platform enhancement.