Paresh P.

Paresh P. Email and Phone Number

Commercial Leader in Life Sciences | Delivering Innovative Results | Proven Expertise in Product Launch & Market Strategy
Paresh P.'s Location
Waltham, Massachusetts, United States, United States
Paresh P.'s Contact Details
About Paresh P.

Innovative and strategic Commercial Leader with expertise in developing data-driven strategies and collaborating with scientific and technical stakeholders ranging from R&D, medical, and legal to regulatory, commercial, and sales. Extensive experience in evaluating and launching new drug products and indications in multiple disease states. Frequently assigned to lead pioneering projects that are new to an organization. Adept at synthesizing and simplifying complex information into effective action plans and spearheading execution. Sought after for mentorship, creative out-of-the-box problem solving, technical prowess, and flexibility to achieve results. Skills:Leadership, Strategic Thinking, Cross Functional Collaboration, Creative Problem Solving, Story Telling, Data Synthesis, Market Research, Big Data Analytics, Competitive Intelligence, Forecasting, Product Planning, Brand Marketing, HCP Marketing, Product Positioning, Scientific Messaging Project Management Competitive Analyses, Project Management

Paresh P.'s Current Company Details

Commercial Leader in Life Sciences | Delivering Innovative Results | Proven Expertise in Product Launch & Market Strategy
Paresh P. Work Experience Details
  • Alkermes
    Director Of Product Marketing
    Alkermes Jan 2023 - May 2024
    Dublin, Ie
    Promoted to develop strategies and lead special projects for LYBALVI®, a schizophrenia and bipolar 1 disorder drug• Led the development of a new organizational capability with its first-ever patient voucher program ^ Developed the strategic business case for a new voucher product that included revenue and cost projections yielding a “go decision” for development ^ Designed product offering requirements maximizing customer experience ^ Established a governance and project workstream framework and selected members for an oversight committee, workstreams leads, and sub-teams building in project accountability ^ Defined sub-team objectives laddering to the overall program objectives focusing efforts for workstream leaders and their team members ^^ Stakeholders included Legal, Marketing Operations, Business Analysts, IT, Field Training, Sales, Data Analytics, and Vendors ^ Spearheaded multiple cross-functional teams from inception to rollout and measurement ensuring continuity and quality of product development ^^Stages included RFP, Vendor Selection, Contract Negotiation, Product Business Requirements, CX optimization, IT Implementation, Launch, and KPI reporting ^ Presented monthly to the oversight committee outlining project progress and risks ensuring team accountability to project completion• Re-positioned LYBALVI using internal and external insights crystalizing the value proposition and unifying the organization’s vernacular for consistent messaging aligned to strategy• Identified key business questions and synthesized insights from analytics, market research, advisory boards, sales, and competitive intelligence that directly informed strategic decisions• Created the omnichannel strategy and business rules for the brand increasing sales force efficiency and sales
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  • Alkermes
    Associate Director Of Product Marketing
    Alkermes Oct 2019 - Dec 2022
    Dublin, Ie
    Promoted to a launch marketing role to develop the HCP messaging strategy and launch campaign for LYBALVI® • Assembled all parts of the organization to brand planning for launch leading to organizational buy-in and direction • Defined the launch early adopter segmentation yielding a 10X greater conversion ratio upon calls vs non-early adopters• Led the launch messaging strategy, asset creation, medical-legal approval, OPDP strategy, and rollout of promotional collateral both for the sales force and for digital promotion yielding an optimal and concise brand story• Facilitated monthly forum with field sales to collaborate on how to grow the business yielding refinement in strategies and tactics
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  • Alkermes
    Director Of Lifecycle Management
    Alkermes Oct 2018 - Oct 2019
    Dublin, Ie
    Hired to explore lifecycle management opportunities for a depression medication that received a CRL letter• Assessed the impact of various launch scenarios by leading market research and forecasting yielding a “no-go” decision to re-file• Conducted early assessments of potential new indications by estimating revenue forecasts and NPVs resulting in a prioritization of potential investment• Competitive pipeline monitoring via secondary research and conference surveillance informing the potential launch landscapes
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  • Paresh Patel Enterprises
    President
    Paresh Patel Enterprises Dec 2016 - Sep 2018
    Product marketing expert in charge of operations, soliciting client engagements, and executing to client satisfaction • Engagements included serving clients in pharmaceuticals, alternative health, academia, and technology firms in the areas of Product Strategy, Market Research, Scientific Communications, and Capital Fundraising
  • Harvest Health & Recreation, Inc.
    Director Of New Products And Innovation
    Harvest Health & Recreation, Inc. Oct 2015 - Nov 2016
    Tempe, Az, Us
    Joined to develop new THC and CBD formulations for medical applications and evaluate new processes. Had 3 direct reports• Increased operating revenue by 16% by leading a 20-person organization • Led technology and financial assessments for product licensing deals attracting B2B customers• Developed three new product lines in an entrepreneurial environment expanding the company pipeline• Participated as an industry advisor with county and state authorities in developing regulations creating consistent standards for product labeling- Conceived, designed, and executed original research that was later published [Troutt, W.D., DiDonato, M.D. (2017), “Carbonyl Compounds Produced by Vaporizing Cannabis Oil Thinning Agents”, J. Alt. & Com. Med. 23, (11)]
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  • Sunovion Pharmaceuticals
    Director Of Lifecycle Management
    Sunovion Pharmaceuticals May 2013 - Oct 2015
    Marlborough, Ma, Us
    Evaluated and launched lifecycle opportunities for neurological medications• Launched a new monotherapy indication for partial-onset seizures within 10 months after the initial launch increasing product value by an additional 5%• Commercialized a branded APTIOM lab assay with Quest Diagnostics in 6 months to coincide with the initial launch maximizing product adoption for neurologists• Assessed commercial viability for external business development and lifecycle opportunities with a European licensor by conducting forecasts, NPV analyses, market research, and leading cross-functional meetings advancing product lifecycle opportunities
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  • Novo Nordisk
    Brand Manager, Pipeline Strategy
    Novo Nordisk Mar 2010 - Apr 2013
    Bagsværd, Dk
    Set up the business framework to launch SAXENDA and what is now the first GLP-1 medication product for obesity. Had 2 direct reports• Formulated the launch strategy by creating the forecast and leading all market research in tandem with chairing the Pipeline Asset Commercialization team and passing a McKinsey strategy challenge• Achieved strategic alignment between Global and the US affiliate by integrating traditional market research and non-traditional insight generation from KOLs & Advocacy organizations• Developed pre-launch core story, awareness campaign, core creative, positioning, and messages for SAXENDA as a member of the Global Marketing team resulting in a successful launch of a new drug
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  • Lifecell Corporation
    Marketing Manager
    Lifecell Corporation Mar 2009 - Mar 2010
    San Antonio, Tx, Us
    STRATTICE - regenerative tissue-Launched STRATTICE to plastic surgeons and patients with a 138-person account team and 1 direct report-Doubled sales run rate over two quarters to meet revenue objectives designing a sales incentive program to align with market conditions-Launched patient website RenewingYou.com, developed white paper case studies on surgical technique, and designed customer brochures (print and digital)
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  • Merck
    Merck Marketing Consultant
    Merck Feb 2008 - Dec 2008
    Rahway, New Jersey, Us
    COZAAR & HYZAAR- hypertension-Developed the patent expiry pull through strategy to maximize revenue for a $3B franchise -Executed market research projects across all customers including physician, patient, managed care, and pharmacy customers
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  • Weaver & Holihan, Inc.
    Merck Account Manager, Senior New Product Consultant
    Weaver & Holihan, Inc. May 2006 - Jan 2008
    -Booked and executed over $500,000 in pre-launch consulting services across a diverse set of therapeutic categories and customers (managed care, patients, health care professionals)-Other Clients included GSK, Novartis, Pfizer, Astra Zeneca, Genentech
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  • Merck & Co.
    Marketing
    Merck & Co. Jul 2005 - Apr 2006
    Rahway, New Jersey, Us
    Marketing ManagerFOSAMAX - osteoporosis-Launched FOSAMAX PLUSD, new clinical data, and counter-tactics to blunt the uptake of a new entrant to reverse the declining market share-Led a cross-functional team of 8 and designed the franchise's $18MM integrated promotional plan to effectively compete against in-class competition towards meeting an annual revenue target of $3B
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  • Merck & Co.
    Market Research Manager
    Merck & Co. Jan 2003 - Jul 2005
    Rahway, New Jersey, Us
    Marketing Research ManagerFOSAMAX – osteoporosis-Identified the optimal message campaign for the successful launch of FOSAMAX PLUSD across three market events within a 6-month time frame resulting in a turnaround of share growth vs. prior share losses of 6% over 12 months-Designed the franchise's $4.4 MM research plan to assess the launch of FOSAMAX PLUSD, the impact of new entrants, and the feasibility of market development options
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  • Merck & Co.
    Sales Representative
    Merck & Co. Jul 2001 - Jan 2003
    Rahway, New Jersey, Us
    Professional Sales RepresentativeSINGULAIR, SINGULAIR AR, ZOCOR, ZETIA, VIOXX, – respiratory, cardiovascular, pain-Created new standard for region and district territory level targeting analyses-Launched Singulair AR and ZETIA
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Paresh P. Skills

Marketing Management Positioning Clinical Trials Consulting Market Psychiatry Surgery Sales Hypertension Cost Plastics Clinical Research Biotechnology Market Research Seattle Competitive Analysis Finance Franchising Competitive Intelligence Cost Effective Arthritis Cross Functional Team Leadership Product Management Segmentation Cannabis Assessment Disease Management Revenue Design Feasibility Studies Tempe Funding Plastic Surgery Sapphire Tpp Patents Glp Brand Management Steering Pfizer Publications Public Speaking Cultivation Respiration Product Diversification Execution Financial Forecasting Agenda Timely Delivery Cardiovascular Web Content Dermatology Wales Breast Neurology Product Planning Forecasting Brochures Objection Handling Healthcare Engagements Reports Surgeons County Strategy Branding Reaching Strategies Revision Medicine Acquisitions Buying Testing Oncology Sales Effectiveness Legal Compliance Training Patient Pre Launch Materials Management Development Of Sales Surveying Message Testing Diabetes Product Development Product Launch Quality Control Research Marketing Consulting Informatics Market Access Asa Project Management Shares Pharmaceutical Sales Commercial Real Estate R&d Harvest Campaigns Analysis Print Marketing Research Tactics Advertising Agency Hospitals Product Marketing Business Partnering Promotional Osteoporosis Npv Cross Functional Team Yahoo Pharmacists Tissue Chemical Engineering Secondary Market Biomedical Engineering Applications Business Development Trade Show Graphics Iv Landscaping Advertising Scientific Novartis Safety Partial Clinical Data Workshops Cbd Commercial Products Case Studies Suspension Non Traditional Marketing Obesity Aligning Quest Vworkspace Pipelines Launching House Engagement Pharmacy Analytics Advocacy Paper Losses Market Development Media Pricing Country Websites Yield Targeted Advertising Kol Development Regulations Labelling Clinics Regenerative Design Google Groups Collaborating Portfolio Promise Start Ups Animation Diagnostics Business Insights Kol Materials Marketplace Global Marketing Medical Devices Video Product Lifecycle Management Advisory Boards Frame Business Planning Patient Advocacy Launches Rate Pharmaceutics Product Adoption Extend Manufacturing Organizational Behavior Asset Managed Care Collateral Product Promotion Market Analysis Nursing Creative Direction Central Nervous System Strategic Consulting Analgesia Pharmaceutical Industry Possibilities Meetings Opportunity Mapping Marketing Strategy Delivery Epilepsy Women's Health Commercialization Competition

Paresh P. Education Details

  • Carnegie Mellon University - Tepper School Of Business
    Carnegie Mellon University - Tepper School Of Business
    Finance
  • Carnegie Mellon University
    Carnegie Mellon University
    Chemical Engineering/Biomedical Engineering

Frequently Asked Questions about Paresh P.

What is Paresh P.'s role at the current company?

Paresh P.'s current role is Commercial Leader in Life Sciences | Delivering Innovative Results | Proven Expertise in Product Launch & Market Strategy.

What is Paresh P.'s email address?

Paresh P.'s email address is pp****@****hoo.com

What schools did Paresh P. attend?

Paresh P. attended Carnegie Mellon University - Tepper School Of Business, Carnegie Mellon University.

What skills is Paresh P. known for?

Paresh P. has skills like Marketing Management, Positioning, Clinical Trials, Consulting, Market, Psychiatry, Surgery, Sales, Hypertension, Cost, Plastics, Clinical Research.

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