Building a platform that transforms how small to mid-sized businesses effortlessly capture and share knowledge, empowering employees, customers, and partners to easily learn, grow, and share their expertise.

A boutique agency creating bold brand story messaging, web presence, and growth programs. Crafted and executed go-to-market strategy and growth programs for 50+ companies resulting in 50 – 150% growth in funnel size. Results contributed to acquisition of 5 companies. Conceived a unique 3C brand story and messaging framework that helped create brands’ story, differentiated messaging, and positioning of offerings to stand out in crowded markets. Overhauled web presence with a storytelling approach along with 360-degree content and marketing programs that drove organic growth, higher lead conversions, and new customer acquisitions. **Here are some of the results we have helped achieve.*** 4000% increase in website traffic in 120 days(went from 300 visits a month to 12,000 visits a month)* 150% increase in visitors-to-lead conversions* 40% increase in conversion rate through a chatbot* 100 leads in 30 days* 60% increase in organic traffic through Search Engine Optimization strategy* 7x increase in traffic to key content pages in 120 days* 300% growth in the sales funnel with sales qualified leads (SQLs)* 30% revenue growth in the 1st year through new customer acquisition* 75% increase in sales closure rate resulting in tripled revenue* 3x increase in the proposal-to-win ratioThe approach and tactics that got you from point A to point B in revenue growth are not and would not get you to the next level of growth. It requires a different strategy and approach that is revolving around the market dynamics. In addition to working with end clients, we are a partner for agencies in the US and Europe helping them execute their mission to serve their clients.Let's talk - https://bit.ly/bold-talk

Led creation and execution of go-to-market strategy for more than 35 clients in Software, business services, and IT services segments. Led a 12-person team to develop and implement a holistic strategy that leveraged data insights, websites revamp, 360-degree content strategy, SEO tactics, targeted email campaigns, and Conversion Rate Optimization (CRO). Together, we turned around marketing programs for our clients and delivered impactful results. Projects included strategy and messaging creation, website design and transformation, content asset creation and marketing, marketing and sales funnel setup in Hubspot, lead generation campaign creation and execution, conversion rate optimization at every funnel stage, and marketing analytics. Achieved more than 80% client retention through results-oriented marketing and consistently increased ARR. Converted one small pilot project into a quarter-million-dollar engagement - one of the highest-value engagements in the agency’s history. Delivered on an average 20-50% growth at the top of the funnel and more than 30% growth in sales opportunities. As a leading Hubspot agency, Square 2 was always at the forefront of transformation and doing things to deliver top results for clients. I orchestrated the implementation of SCRUM methodology for a 25% faster delivery of results for clients.

Leading provider of solutions for sales compensation & performance management to fortune 1000 companies in Technology, Telecommunications, Insurance, Financial Services, Manufacturing, Consumer, Life Sciences, Healthcare, and Services industries.Led global marketing team and transformed the positioning from an outsourcing vendor to a software solutions company to ultimately a software product company with multiple offerings that significantly improved market positioning. Successfully executed product launches from concept, and design to sales readiness, market development, and delivery for Software, SaaS, Outsourcing and Professional Services offerings. Championed client profitability and value generation matrix that helped retain most profitable and valued customers, improved service quality and engagement, increases revenue from existing customers, and reduced resource overrun costs. Launched first in the industry client ROI monitoring and benchmarking programs to monitor actual results achieved by customers.Launched “buy-cycle” based campaigns that resulted in reduction of sales cycle. Executed marketing campaigns with more than 30% response rate for 5 consecutive years resulting in 300% increase in qualified leads and 150% increase in deals.Improved thought-leadership through industry surveys, conferences, expert articles, and white papersOversaw segmentation, territory alignments, sales resources deployment and optimization for 18 global territories for more than 3000 global accounts. Took ill-performing internal sales team and turned around into a high performing team with 8 fold increase in meetings. Led and transformed the 50+ member sales team’s approach to conversations and penetrating accounts that resulted in 400% increase in sales pipeline at Fortune 1000 firms in North America/EMEA/APAC. Developed unique training, and sales prospecting processes that transformed and “humanized” the engagement model for sales

Leading provider of a web-based enterprise platform for automation of supply chain and procurement needs.Played an instrumental role in development of business plan with National PR campaign that brought company in limelight and secured 1st round of funding that kick-started the companyLaunched $1.5 million multi-channel campaign combining direct marketing, print, outdoor, tradeshows, and e-mail marketing yielding 150% increase in client base and 500% increase in vendor base. Oversaw all Marketing functions including marketing strategy development and execution, brand management, collateral development, lead generation campaign design and execution, sales tools, RFPs and proposal support, events, and alliancesConducted comprehensive global IT services market analysis and launched three product segments with first-to-market product mix that automated the whole procurement and outsourcing processReduced sales cycle in half from 6 months to 3 months through stage specific campaigns and sales support programs that doubled the revenue and improved resource optimization. Championed partner marketing program, which resulted in 20% customer growth

Managed sales of Copiers product portfolio of more than 15 products. Increased leads by 50% in 4 months through market expansion and penetration campaigns. Delivered record territory growth with 70% increase in closed deals.

Increased client portfolio by 25% in the first year by leading full range marketing consulting group assisting enterprise clients in market analysis, product management, marketing plan consulting, new market development, ROI, message creation, brand building, product launches, media relations, direct marketing, and client marketingDirected multiple project teams to support worldwide marketing/sales of consulting services in high pressure, deadline-driven environment. Concurrently managed multiple projects, led creative and technical teams, and directed production by outside vendors and agencies