Parichay Swarup Email & Phone Number

Dubai, United Arab Emirates

New York City Metropolitan Area

New York, New York, United States

At Pixel, I helped global brands launch new products and services for digital-first consumers. We did it fast and we did it efficiently. Clients include Canon, JBL by Harman, Tyson Foods, and more. + Responsible for strategizing and implementing all paid media buying efforts at Pixel (Facebook, Instagram, Snapchat, TikTok, Google)+ Primary liaison between clients and the agency for multiple projects+ Ideate and strategize innovative ways to bring projects to market with a digital-first approach

Greater New York City Area

+ Client and project management: Making we're on track and launching on time. Managing expectations with each client and building a relationship. + Research: Responsible for conducting and presenting all background research for new product launch strategies+ Media Planning: Work with media team to ensure ad setup across major marketing platforms (Google, Facebook, Snapchat). + Reporting and Analytics: Compile and analyze key campaign metrics to ensure on-target results.

Greater Detroit Area

Corporate clients included: Comerica Bank, Holland America Line, Glenmede, The William and Flora Hewlett Foundation, The University of Memphis, Yale University - School of Medicine, Claremont McKenna College.Responsibilities included: + Drafting proposals and pitch new ideas and engagements for client needs+ Project management for each engagement + Conducted research and qualitative analyses (internal factors, competitors, and industry)+ Business development efforts and developed SOWs for new clients

Urbana-Champaign, Illinois Area

+ Tasked with formulating a bigger picture brand identity and marketing persona for the Illini Union+ Improved the planning process for social media posts and ensured the content stays fresh and relevant+ Responsible for planning larger-scale events for the Illini Union (e.g.,National Student Day, Annual Week of Thanks)+ Constant communication with vendors (Illini Union Bookstore, The Tech Zone, The Rec-Room, and on-site food vendors) within the Illini Union

Greater Chicago Area

Account: State Farm + Conducted status meetings for the state farm team twice a week and prepared status reports for the client bi-weekly touch base. + Assisted the Account Executive on all daily tasks involving creative reviews and account status updates (internal & external)+ Presented the Creative, Strategic Planning, and Account Team with a technological-focused competitive analysis highlighting the future of the insurance industry+ Conducted an internal efficiency analysis for the State Farm account team to improve cross-team collaboration

Dubai, Uae

Praxis Advertising is a boutique advertising agency that conducts effective brand-building and strategy for various clients across the cities of Dubai, UAE, and New Delhi, India+ Along with the brand strategy, worked on a go-to-market strategy for an upcoming startup. + Worked on Praxis' boutique clients team to identify new strategies and opportunities for exponential growth in their respective sectors

Dubai

Client: Mondelez (Cadbury & Oreo Divisions)- Assigned to the Mondelēz team as a summer Intern under the Supervision of Abed Ismail (Recommendation Attached)- Carried out Market Research and Competitive Analyses for brands under the Mondelēz group such as Cadbury- Received training and assistance in the use of Microsoft Excel, XPlan and IPSOS StateX, popular data tools.- Worked with an Account Executive to formulate a Media Buying plan to be implemented by Oreo for the launch of Transformers: Age of Extinction in the United Arab Emirates (UAE)

Dubai, United Arab Emirates

• Completed a 75 day job shadow with 3 weeks in the 3 different departments within the Agency to learn how they work in sync with each other.• Job Shadow of Amitabh S, the CEO and Director of Client Services, Praxis Advertising. • Additionally, crafted Creative Briefs with regards to companies such as Chevrolet and Cadillac.• Engaged in creative and productive brainstorming sessions once every 3 days for a wide array of brands such as Liberty Automobiles (Dealers of Chevrolet, Cadillac and Opel) and VKOOL (Automobile Tinting).

Gurgaon, India

+ Worked on branding and repositioning of Crocin Advanced (pharma), including establishing current market position, competitive analyses, and launch strategies. + Acquired creative briefing skills for the creative and media departments

Master Of Science - Ms, Commerce, 3.84

Track: Marketing & Management Honors: Beta Gamma Sigma, McIntire Pickard Fellow, D. Jean Wu Scholarship

Bachelor’S Degree, Advertising

Activities and Societies: American Advertising Federation, UNICEF (United Nations International Children's Fund) at the University.

High School, Business/Commerce, General

Activities and Societies: Prefectorial Body, Gems Youth ChoirMember of the Prefectorial Body - Highest form of the Student Government.