Marketing initiativesLed landscape analysis & customer journey mapping for the marketing of entire brand identifying vital marketing channels• Prepared budgeted & approved marketing plan to gain traction in market & increase revenues by 15%• Managed collaboration across identified influencers, organizing multiple meets & defining incentive schemes for all• Spear-headed offline marketing by creating 10 Visual display units, participating in 3 different exhibitions, and advertised in different dailies, magazine & calendars• Entered less explored area of digital marketing by maintaining social media pages, website development, planning to increase the digital marketing budget up-to 100% for next FYCustomer care & Service support initiativesSpearheaded ICT interventions in customer care dept to solve 80% of complaints within 24 hours in a span of 6 months• Developed mobile-based job aid innovation for front line workers streamlining assignment to completion of jobs• Designed call centre targeted at first hand capturing of customer issues & resolving the comprehensive queriesSales & Operation InitiativesCo-created and executed scale-up strategy in new regions, boosting overall revenues by 30% in a span of 14 months• Identified efficient sales channel (2-tier distribution system), locating the best point of sales on the basis of investment capabilities & coverage area to acquire max number of new customers• Supported robust segment launch strategy across different regions to accomplish expected revenue of INR 5cr during first year of product launchOther ICT interventions within organization• Streamlined entire customer follow up process by managing end to end selection & deployment of CRM software• Created automated workflows in entire retail sales process thus streamlining checkout process & expected to decrease money pilferage by ~10%• Automated creation of Purchase & sale orders based on stock count, historical demand & inventory control

• Led a team of 32 executives to monitor a door-to-door motorbike campaign targeting 20 MM people• Designed app to track performance of 1650 campaign volunteers using live registrations and distance covered• Prepared sector specific report card of the ruling government using publicly available data to educate voters• Identified geographical areas with large youth crowd to conduct voter registration drives using population data• Analyzed survey data from 120 townhalls to identify key points affecting different population segments• Segmented state into different zones based on historical election data & demographics to channelize campaign

Collaborated with multi-functional teams to deliver new, INR 620M, automated fulfillment center in Hyd in 6 months• Prepared exhaustive facility go live checklist (end to end) for implementation of User Acceptance Test, Dry run & eventual operational handover• Planned and implemented dry run to provide performance guarantee prior to implementation of new processes• Developed a contingency plan to ensure operations continuity in case of systems and new automation infra failure• Evaluated & applied technologies on ground to increase productivity in facility by 20% & speed by 40%Single-handedly implemented project (INR 180M) involving Handheld Device usage for efficient putting-picking in pan-India FC• Created new system process flow enhancing process efficiency by 100% and overall fulfilment centre productivity by 20%• Secured approval for business case, with breakeven period of 10 months, from management• Successfully implemented Handheld devices across PAN India facilities, achieving a CPU of Rs. 4.4Conceptualized & modeled automated solutions to implement customizable warehouse with zero human touchpoints• Developed & deployed Butler system, automated storage and goods-to-man order picking system, to reduce processing times, increase system storage & throughput of facility.• Implemented automation solution of sorting, Cross Belt sorter, in Mother Hub leg of supply chain, to accurately transport the goods to marked destination• Conceptualized wave orchestration of Mother hub with FC & wave overlap within Mother Hub to ensure ample utilization of both the facilities

Mentored and supported > 200 Managers across Procurement, Supply Chain and Technology Functions in solving critical Business Problems through Analytics & Process Improvement Projects (~ 20 in number, annual savings of INR 3 crores)o Reduced dock to stock time by 20% & increased material movement traceability from 2 to 5 instances by implementing design changeso Redefined Key Performance Indicators for warehouse processes health check, thus getting warehouse levers to influence supply chain cost, speed and qualityo Designed futuristic processes to integrate activities related to outbound with the new automated systems for facility in Binolao Devised and implemented an inventory putaway & Replenishment logic for replenishment heavy FC in BinolaRated Outstanding in two consecutive appraisals (1 out of 4 trainees amongst a batch size of 120 to receive the same)

-Modified existing environmental quality framework & analysed environmental performance of 17 industrial sectors.-Created ‘Cleaner production opportunity index’ to optimize distribution of environmental consulting services.