♦Led pivotal in-store campaign for Triumph International, driving market share increase and brand visibility through strategic activations and sales tools coordination.♦Developed and managed comprehensive Marketing Calendar, leveraging brand strategies and market analysis for tactical decision-making and alignment with business objectives.♦Collaborated with sales teams to execute tailored local promotions, aligning with sales targets while maintaining brand integrity and leveraging regional insights.♦Event Management Mastery:* Conceptualized and executed seamless events, overseeing venue selection and flow design for engaging experiences that reinforced brand messaging.♦Enhanced post-event evaluation processes through data analysis and reporting for actionable insights and strategy optimization.

♦Streamline execution of marketing efforts by vendor rationalization and regional performance management thereby reducing campaign execution periods by over 10 days ♦Successfully execute marketing and communication delivery for new product launches, including awareness and training at the store level♦Drive innovations with Setting up stores, visuals, POS machines as per the brand guidelines and policies♦Work with the wider marketing and store management team, in executing in-store marketing efforts for 8,000 stores across East and West regions (8 states)♦Assist the Marketing Manager on ALBL’s leading categories in the comprehensive management of the brands portfolio to achieve growth targets♦Participate in cross functional teams to develop and commercialize new product♦Coordinate monthly business reviews, working closely with creative team to develop and execute strategic marketing plans & campaigns / activations at store-level, monitoring performance and expenditures♦Track ROI while overseeing budgets drilled down to the state level

♦Played an instrumental role in planning and execution of ATL & BTL campaigns spend - INR 6.25 Cr for the rebranding exercise, from ItzCash to Ibix Cash♦Absorbed from an initial internship position to permanent role in recognition of continuous value addition Looked after ItzCash marketing commercial and retail branding♦Championed the trade / BTL spend across regions, categories, and retail outlets. Build loyalty and engagement of Retail Partners for better reach and access of brand♦Partnered with Marketing Manager and Product Management Team to determine strategy and deliverables for brand drivers, new products and expansion categories♦Managed the design and development of the marketing materials, collaterals, and visual merchandising spheres to support seasonal programs♦Built consensus amongst the team members and vendors in lining up creatives/merchandise♦Ensured the availability of all the VM elements before the brand revamp across all 75000+ PAN India stores♦Promoted greater visibility of the brand in the Aksar-2 movie campaign and KingsXI Punjab jersey.

♦Achieved and maintained the highest standards of customer service, and acquired the best of clients while providing effective secretarial support to market the bank products and services ♦Managed new and existing client relationship of high-net worth individuals and their related business♦Retained customers by providing best possible service in terms of immediate response to enquiries, quick execution of request and by keeping the customers updated♦Supported the development of persuasive strategies to achieve HDFC Bank’s customer and commercial growth objectives while developing and implementing new relationship management plan♦Employed commercial skills to exploit all opportunities and identified new innovative ideas to marketplace and promote the brand♦Primarily tasked with overseeing the overall functions of the entire branch including contributing to take the branch franchisee to a profitable proposition at the earliest♦Maintained the highest standards of compliance and ethics to build a huge and stable CASA base in order to increase the profitability by focussing on low cost deposit♦Continuously created opportunities for revenue generation and achieved assigned targets by maintaining relationships.