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Incubated and launched Xbox Game Pass subscription across console, PC, mobile and TVs. Scaled Game Pass to #1 category leading subscription with 25 mil subscribers through tentpole games and entertainment content deals (EA, WB, Riot, Apple, YouTube, Discord, Spotify, Disney+). Transformed Xbox from hardware to hardware + services brand. Drove business model innovation through mix of subscriptions and digital marketplace, creating new, multi-billion $ rev for Xbox and partners. Led global launch of Xbox Cloud Gaming in 20+ new markets to reach more players. Drove cross-functional leadership across product, content partners, PR, marketing, and execs to earn fans and deliver impact.

Lead a team of global product marketing managers for Xbox Digital Store Marketplace. Responsible for reaching, engaging, and monetizing 40M+ Xbox Live customers through Xbox Store on Xbox platform (Xbox One, Xbox 360, xbox.com, Windows Phones/Tablets). Led behavioral and attitudinal consumer insights to uncover barriers and drivers of store transactions across all categories (digital games, first party apps, partner media and entertainment apps like Netflix, Hulu Plus, Amazon Instant Video, YouTube). Led the creation of the annual business plan and marketing strategy, and audience-specific lifecycle marketing tactics. Partnered with engineering to provide Xbox Store/commerce platform features. Partnered with BI/decision science teams to help develop predictive models based on customer data. Led multi-channel marketing initiatives for Xbox Store across in-product merchandising, tentpole sales and promotions, rewards, Xbox.com, e-mail, and social. Evangelized game publishing and monetization best practices to top game publishers and studios WW (e.g. Electronic Arts, Ubisoft, Turn 10), and top movies and TV Studios WW (Warner Brothers, Disney, HBO, BBC, Paramount).

Incubated and productized CXO-level Microsoft Enterprise Strategy and Services to drive customer success through Microsoft technology for Cloud Computing, Digital Marketing, and Big Data.

Founding member of Microsoft Silverlight, Microsoft’s first cross-platform rich media technology for next-gen digital experiences. Evangelized early adoption with top content creatorsr and design studios to build Rich Internet Apps. Led biz dev efforts with media & entertainment companies like Netflix. Scaled through full-stack product management, marketing and GTM.