Hey there! I’m a finance professional turned marketing specialist, proudly running "Pecking Socials" Boutique Agency. I like to call myself as a Content Strategist rather than a Media Buyer, as my focus is on creativity and innovations required to create an effective ad. I try to find the sweet spot between creative theory and media reality to maximize marketing results.As a Content Strategist, I excel in content creation and Meta Ads. My secret sauce? Psychology-backed creatives that deliver stellar ROAS. Whether it’s Meta ads for fashion, skin care, FMCG, or edtech, I’ve got it covered.My journey includes two business failures—each a masterclass in [testing new ideas] and [maintaining profitability]. Now, with my hustling spirit, I also help founders achieve profitability through strategic guidance.My passion lies in helping businesses grow, and I find joy in the success of Indian businesses that generate employment and introduce great products and services.When not crafting campaigns, I’m traveling and people-watching to fine-tune my marketing insights. Let's make magic happen!
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Co-FounderPecking SocialsChandigarh, India -
FounderPecking Socials Jun 2022 - PresentMohali District, India -
Instagram Content Creator | Visual StorytellerInstagram Feb 2022 - Present🎥 Crafting Engaging Stories | 📸 Visual Creativity | ✨ Making Moments MemorableI'm a passionate Content Creator with the ability to turn ideas into captivating stories that are relatable to the audience. As a dedicated nano-influencer and freelancer, I have had the opportunity to gain valuable knowledge about how the algorithm works and how it can benefit any brand to achieve success in digital landscape. Through trial and error, I have discovered effective techniques and tactics to increase visibility on this powerful platform.1) Creative Storytelling: From short-form videos to creative reels, I excel at turning everyday moments into captivating stories.2) Audience Engagement: I'm skilled at crafting videos that not only capture attention but also encourage interaction and dialogue among viewers.3) Collaboration: I enjoy collaborating with brands and fellow creators to bring fresh perspectives and ideas to each project. -
Senior Market Research AnalystDna Growth Apr 2022 - Dec 2022Sahibzada Ajit Singh Nagar, Punjab, IndiaI worked as a Senior Market Research Analyst at DNA Growth, a leading financial services firm that provides data-driven solutions to clients across various sectors and geographies. With my expertise in MS PowerPoint and MS Word, I deliver critical and insightful pitch decks and business plans that help clients make informed and strategic decisions. -
FounderPlant Artistry Feb 2020 - Feb 2022This entrepreneurial journey provided me with invaluable social media and marketing experience.Learnings:1) Development of a compelling brand identity, including logo design, color palette, and brand messaging that resonated with the target audience.2) Creation and curation of engaging content across various social media platforms, consistently maintaining an active and relevant online presence. 3) Partnering with influencers and industry experts to amplify thw brand's reach and credibility.4) Execution of targeted paid advertising campaigns on platforms such as Facebook and Instagram while also managing budgets, analysing campaign performance, and optimising strategies based on key metrics.Plant Artistry is all about Indoor plants, simple and decorated planters, plant styling and décor, gardening essentials, plant care, etc. We were the first ones to introduce Plant Repotting Mat for our plant parents in India. It's easy to use, foldable, and washable mat used for repotting any indoor plant, watering indoor plants, soil mixing, and much more. A blessing for people with balconies and apartment gardens. Visit our Instagram page for more.
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Cost Accounting InternBharat Heavy Electricals Limited Apr 2019 - Oct 2019Noida, Uttar Pradesh, IndiaKey responsibilities handled-1) Assist in preparing MIS Report2) Co-ordinating for issue, extension and amendment of customer bank guarantees3) Handling issue, renewal and extension of project insurance and reporting monthly declaration to corporate office4) Communicating with banks to process new/amended guarantees and check end-to-end review of the process5) Responding to bank and vendor queries whilst demonstrating a high level of service at all times6) Co-ordination for issuing LCs, bank document, etc for capital imports -
Accounts AssociateKapoor & Associates Apr 2018 - Mar 2019Meerut, Uttar Pradesh, IndiaKapoor & Associates is growing Taxation Law Firms in Meerut. The team provides assistance in all matters related to tax preparation and filling.
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Market Research AnalystAnil Paul Jain And Associates Mar 2017 - Mar 2018Ludhiana Area, IndiaFinancial Analyst at APJ Partners, a business management consultancy, is a team of Chartered Accountants, CPAs and Financial writers with more than 30 years of experience. Achievements of the company are:1) Business Plan for a manufacturing company: Raised 7 million USD2) Pitch Deck for an Education start-up: Raised 2 million USD from a VCJob Responsibilities1) Conduct thorough market research to identify industry trends, competitive landscape, and target audience preferences.2) Craft compelling pitch decks that effectively communicate the value proposition, market potential, and growth opportunities of client businesses.3) Design visually engaging presentations that highlight key data points, market insights, and competitive advantages.4) Create detailed action plans and strategies to guide business growth, product development, and market penetration.
Parina Arora Education Details
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Business/Commerce, General -
Icwa Inter, Appearing For Final -
Meerut Public School For Girls
Frequently Asked Questions about Parina Arora
What company does Parina Arora work for?
Parina Arora works for Pecking Socials
What is Parina Arora's role at the current company?
Parina Arora's current role is Co-Founder.
What schools did Parina Arora attend?
Parina Arora attended Panjab University, Institute Of Cost Accountants Of India, Meerut Public School For Girls.
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Parina Arora
Meerut -
parina arora
Chandigarh, India -
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