Paris Johnson Email & Phone Number

Naperville, Il, Us

Irvine, California, Us

Retail Launches: Develop and execute marketing plans for retail launches, including the Walmart launch of Medterra’s new CBD topical creams, managing a six-figure budget and setting performance benchmarks.Go-to-Market Strategies: Lead the development of go-to-market strategies for major retail partners such as Walmart, Fresh Thyme, and Vitamin Shoppe, including in-store displays and direct mail programs.Sales Collaboration: Collaborate with sales teams to enhance marketing performance across multiple channels, boosting distributor partner-driven revenue by 35% through innovative co-marketing strategies (UNFI, Cool Blue, Value Drug, Merchandise Inc.).Influencer and PR Management: Source influencers and PR firms, create market-specific campaign frameworks, and manage partnerships with key retail accounts like Walmart, Vitamin Shoppe, and Thrive Market.KPI Development: Develop and maintain KPIs to measure marketing effectiveness, improving team productivity and contributing to significant revenue growth.Marketing Efforts: Manage marketing efforts including digital lead generation, content localization, and brand recognition, driving customer engagement and market alignment.

Venice, Ca, Us

Burst Oral Care is one of the fastest growing oral care companies in the US with innovative products that are effective and beautifully designed.Responsible for campaign strategy, creative briefing & direction, content & messaging development, cross-channel marketing strategies, and performance plan. Delivered GTM strategies leading to full-funnel marketing execution, channel performance and customer development opportunities. Collaborated with Growth, CRM, Product, Brand, Social Media and PR to plan, execute & measure programs and drive value and awareness for new and existing customers. Led and executed marketing and brand media campaigns to support brand growth, product launches, seasonal promotions and evergreen initiatives, contributing to category sell-through, increased brand health & loyalty, and double-digit business growth. Prepared brand to move from DTC into retail stores while managing all retail partners. (Walmart, Target, Macy's, Best Buy and Bed Bath Beyond.Worked with Bazaarvoice and Yotpo to accelerate growth with reviews and visual marketing across retail platforms.Utilized Criteo and Citrus Ads on retargeting and online display ads to assist with growth across retail platforms.

Schaumburg, Illinois, Us

Schaumburg, Illinois, Us

Category Management: Led and developed a category management platform for a $110MM retail portfolio, focusing on short-term and long-term initiatives for flagship products.Market Analysis: Proactively monitored the competitive landscape, analyzing product performance and trends within the Oral Care category to identify growth opportunities across various retail channels (Walmart, Target, CVS, Walgreens, Rite Aid, Albertsons, Kroger, Costco, etc.).Retail Partnerships: Built strong partnership-level relationships with brokers and category leads at key retailers, developing tools, data-sharing protocols, and category management strategies.Sales and Marketing Collaboration: Worked closely with senior leadership, trade marketing, and sales teams to provide analysis and recommendations for improving the impact and efficiency of trade events using IRI and Nielsen POS & Panel data.Product Development: Created and implemented a new kids' oral care program, generating over $3MM in new sales and $1.8MM in new margin dollars.Supplier Management: Managed P&L statements, prepared RFPs, selected suppliers, led negotiations, and maintained supplier contract agreements and amendments.Shelf Placement and Assortment: Prepared and conducted presentations for shelf placements and assortment improvements at key retailers across all classes of trade.Team Management: Managed a category analyst to support category management initiatives and ensure data accuracy and insights.

Ronkonkoma, Ny, Us

Category Growth: Grew the vitamins category from $17M to $17.5M within 4 months, elevating the company from the #3 to the #1 distributor by leveraging loyalty data and forging strong partnerships with Walgreens Category Management team.Data Analysis and Reporting: Created and presented weekly and monthly POS data for various categories, providing insights and solutions to further grow the categories.Sales Increase: Increased year-over-year sales by 3% through new promotions, SKU rationalization, and planogram development.Leakage Analysis: Created quarterly leakage trees to provide insights regarding leaked dollars within categories.Relationship Management: Built and maintained strong relationships with Walgreens buyers, category managers, and demand planners, providing valuable sales data for shelf space and placement decisions.Promotional Strategy: Developed new promotional and pricing strategies for the Sports and Active category, increasing sales by 13% through analysis and optimization of past promotions.

City Of Industry, California, Us

Data Analysis and Reporting: Prepared customized ad hoc reports to communicate POS data results, sell-through analysis, lift analysis, and inventory updates for Black Radiance, Lip Smackers, Wet & Wild, and Physicians Formula.Supply Chain Management: Served as liaison between the distribution center and Walgreens demand planners to ensure a proper flow of products through the supply chain.Category Management: Collaborated closely with category managers within the beauty sector, providing recommendations on new displays, shelf space, and new product suggestions.Inventory Coordination: Monitored inventory levels and coordinated with supply chain partners to maintain optimal stock levels and meet demand.Display and Merchandising: Assisted in the development and execution of new product displays and merchandising strategies to enhance in-store presence and drive sales.

Chicago, Illinois, Us

Financial Reporting: Developed and coordinated SAP transaction reports for financial analysts to monitor trade dollars, providing detailed insights and trends.Contract Management: Worked closely with sales brokers on contract negotiations and auditing to ensure compliance and optimal terms.Rebate Management: Managed the Blacksmith application to ensure distributors received proper rebate amounts.Sales Support: Provided trends and insights to assist sales teams in making data-driven decisions and improving contract terms.Compliance Monitoring: Ensured all trade spending activities adhered to company policies and financial guidelines.

Have you ever gone into a new restaurant, opened the menu and thought, I would order that item if I only knew what it looked like? It is a known fact that most consumers purchase items in stores and online based on aesthetics and that is no different for restaurant consumers. Photo Foodie is an application that solves a problem for restaurant goers and owners by placing QR codes on the back of restaurant menu’s that allows the customer to open the photo foodie app, scan the QR code and voila pictures of every single menu item are available along with honest reviews from customers who haven’t been paid or offered a discount for a good review. This application increased purchases of menu items that otherwise wouldn’t have been purchased by 70%! As the Founder of photo foodie my responsibilities included: Business Development: Identified market opportunities, developed business strategies, and executed plans to grow the application.Marketing and Communications: Created and implemented marketing campaigns to increase brand awareness and attract users.Project Management: Managed the development and launch of the Photo Foodie app, coordinating with developers and designers.Operations Management: Oversaw daily operations, ensuring smooth functionality and user experience.Brand Positioning: Developed brand identity and positioning to differentiate the app in the marketplace.Revenue Growth: Implemented strategies to drive revenue growth, increasing menu item purchases by 70%.Financial Management: Managed financial planning, budgeting, and funding campaigns to support business growth.Customer Engagement: Enhanced customer experience by integrating QR codes on restaurant menus for easy access to item photos and honest reviews.

Vancouver, British Columbia, Ca

Operational Analysis: Supported all levels of management by creating, overseeing, and reviewing logistical operational analyses and reports focused on KPIs and operational metrics.Production Coordination: Built bills of materials for all product offerings, communicating completion to production facilities, and giving the green light for production.KPI Tracking: Monitored key performance indicators to ensure efficient supply chain operations.Report Generation: Developed detailed reports to track and analyze supply chain performance, providing actionable insights to management.Process Optimization: Identified opportunities for process improvements within the supply chain to enhance efficiency and reduce costs.

Chicago, Il, Us

Provided top clients such as Kraft, Tyson, Hormel, etc. with account specific opportunities and action plans that drove sales growth while building trust and strong relationships. Analyzed reporting data and preformed deep dive analyses to identify issues, trends, or exceptions in order to drive improvement of results and find solutions.

Chicago, Il, Us

Northbrook, Il, Us

During holiday season, I provided overall customer support by providing detailed information about products as well as entering order details into the system, canceling accounts, and resolving complaints and concerns.

Liaison between parents and staff discussing educational activities, policies, and student behavioral or learning problems. Counseling and providing guidance to students regarding personal, academic, vocational, or behavioral issues.

Mooresville, Nc, Us

While studying for my undergraduate degree, I worked at Lowe's greeting customers and assisting them by responding to their inquiries and resolving complaints; supervised 20-30 employees engaged in sales, inventory, reconciling cash receipts, and performing services for customers.

Lake Buena Vista, Florida, Us

Held key responsibility in advertising the Walt Disney World College Program throughout college campuses; Managed interview process; coordinated marketing and researched different strategies to make the program more appealing to prospective students; prepared and delivered successful power point presentations for students who were interested in attending the program

Lake Buena Vista, Florida, Us

During my internship I prepared presentations for senior leadership encompassing prior program performance and future vision; assisted in analyzing, validating, planning and execution of Franchise and Brand programs; reviewed existing assortments and item counts in order to optimize productivity across programs and divisions; provided input on future programs identifying growth opportunities; tracked product development and delivery in order to provide partners information necessary to execute the vision.

Mba, Finance

Microsoft Project Certificate, Microsoft Project (Project Management)

Bachelor Of Arts, Psychology