Paris Taylor Email and Phone Number

I'm here to help your mission-driven or faith-based organization create compelling messages that connect with your audiences. My company, Taylored Communications LLC, is a strategic marketing and public relations consultancy. We create and execute comprehensive communications plans that are tailored for your business needs. We don’t believe in cookie-cutter promotions. We listen to clients’ needs and develop impactful strategies that deliver results.

- Reporting to the Public Relations Vice President, led day-to-day PR account management for McDonald’s African-American consumer market (AACM) communications efforts - Coached and motivated a team of staff members in development and execution of all assigned national PR campaigns- Provided daily strategic communications counsel to McDonald’s U.S. PR/Brand Reputation, Marketing and Digital clients- Leveraged data and consumer insights to develop media relations and social media strategies for all external campaigns- Served as communications lead for high-visibility programs and event activations, including McDonald’s Value Platform, Big Mac, Inspiration Celebration Gospel Tour, 365Black Awards, global Olympics campaign and McDonald’s-Coke joint promotions- Crafted messaging, press releases, media pitches and briefing books, as needed- Reviewed and approved all materials prior to client review and publishing- Developed and maintained relationships with key media; pitch relevant brand content to targeted media- Oversaw an annual budget and proactively sought opportunities to win incremental funding to increase account profitability- Strategized and engaged with cross-functional and pan-agency partners on various brand-related campaigns- Worked closely with McDonald’s Digital team to extend program messaging across national general market, local and targeted social handles- Built relationships with and presented recommendations to C-level executives and franchisees in McDonald’s system- Prepared documents and presentations for high-profile corporate meetings- Created brand partnerships with top global companies, as well as popular celebrities and influencers- Worked closely with Co-CEO on agency’s social responsibility initiative

- Provided strategic thought leadership and program management, from planning through execution and evaluation, for various national McDonald’s campaigns- Supervised a team of three staff members in development and execution of all McDonald’s AACM-focused national PR campaigns- Led YOY communications campaign for McDonald’s Inspiration Celebration Gospel Tour, which raised more than $350K in donations for Ronald McDonald House Charities over four years- Developed essential media materials, such as press releases, program messaging and client talking points for various brand executions- Led team in creation and day-to-day management of McDonald’s first national African-American targeted Twitter handle, @365Black- Developed and provided social media strategy and content creation for various brand campaigns- Managed and maintained relationships with internal and external vendors

- Served as media relations lead for McDonald’s account- Wrote and distributed press releases; secured media interviews within top-tier outlets with appropriate spokespeople, including brand representatives and celebrity partners- Closely monitored public relations program budgets- Actively participated in and provided support for client planning meetings, media trainings and media tours- Incorporated social media efforts into PR campaigns, as appropriate, and monitored/evaluated social media conversations- Worked as part of an integrated team to develop and execute cross-discipline projects- Proofread PR materials and new business proposals- Routinely developed POVs, client correspondences and talking points

- Managed marketing communications projects from planning through execution/evaluation for multiple clients, including the AKC Canine Health Foundation, Bayer CropScience and Underwriters Laboratories- Led B2C media relations campaign that exceeded client’s Year 1 communications goal by more than 720 percent- Planned and executed a national photo contest that surpassed initial goals by more than 400 percent and won two distinctive industry awards- Managed B2B media relations campaigns that generated more than 1K media clips for three brands- Implemented a regional video testimonial program that exceeded client expectations- Coordinated agency’s annual in-kind project, which helped raise $10,000 to support a Chicago high school’s National Future Farmers of America (FFA) chapter- Co-led agency internship program, including hiring process, curriculum development and updates to agency leadership team; mentored and worked with PR intern to develop the agency’s first series of white papers on social media in healthcare and agricultural industries

- Developed news packages and pitched story ideas to local, regional and national media outlets- Monitored and tracked media clips/impressions and reported results to agency-client team- Assisted with coordination of annual tradeshows and award entries