- Led user research efforts, utilizing tools like Maze and UserTesting for interviews and studies with patients and healthcare providers. Insights gathered were critical in optimizing healthcare platform design and functionality, which increased patient compliance by 25%.- Spearheaded the redesign of internal digital tools, focusing on usability and accessibility with Figma and Adobe XD which facilitate efficient care delivery and enhance user satisfaction by 40% across various patient demographics.

- Developed creative and engaging marketing materials in both print and digital formats, including books, social media graphics, email newsletters, and website banners resulting in a significant 40% increase in website visits.- Utilized industry-leading software such as Adobe XD, InDesign, Photoshop, and Illustrator to design a dynamic digital quarterly academic journal, ensuring impactful releases every 3 months.- Collaborated closely with cross-functional teams to conceptualize and implement innovative design solutions for launching a new website that communicated the University’s brand identity and product resulting in increasing the Journal’s subscription rate by 35%.- Leveraged collaboration tools to facilitate communication and coordination among team members, fostering a collaborative environment.