Digital Product Manager responsible for managing and developing products that deliver important and groundbreaking Voice of San Diego content to the San Diego community.

We are your omni know-how experts – delivering data-driven engagement and omnichannel activation for your targeted health care audiences, with local impact and national scale to meet the needs of your brand.

Responsible for redesign and information architecture for ecommerce CMS in accordance with Marco Promo’s branding guidelines and style guide. Lead site optimization program including A/B testing, usability testing and funnel analysis using Google analytics to determine high opportunity pages to run experiments and testing opportunities. Responsible for the day-to-day updates and maintenance of the ecommerce CMS. Test and track site performance and ensure stability and minimize bugs. Daily analytics reports to stakeholders tracking key performance indicators and analyzing data for performance enhancement updates.Lead migration of current custom eWiz CMS to BigCommerce platform. Consult with offshore engineers and design partners to ensure project requirements are production ready.

Responsible for home page and University-wide web content for the purpose of strategically centralizing content and design in one place; act as a steward and curator for all web content and the website user experience. Research and compiles information concerning new web site design software. Design user interfaces including menus and navigational tools to maximize web site usability. Design original graphics and multi-media for web sites. Research and implement graphical and multi-media web software and applications including text, audio, graphics, animation, video and interactive elements. Consult with and advise content providers regarding accessibility, usability and aesthetic appeal of web sites. Assist content providers in designing web pages for use by individuals with a range of visual, auditory, motor/mobility and cognitive abilities. Participate as a team member in web site development/design projects. Research web site development software. Develop and maintains user interfaces including menus and navigational tools to maximize web site usability and databases associated with web sites. Design databases associated with web sites. Assist content providers in developing and maintaining web sites for use by individuals with a range of visual, auditory, motor/mobility and cognitive abilities. Implements and maintains web site architecture, programs and scripts. Participate as a team member in web site development/design projects.

Managed full project lifecycle: research and strategy, UX design, development of company ecommerce website. Increased conversion by 39%, reduced bounce rate by 47%, and improved user engagement. I worked closely with the CEO to develop the product vision and strategy. I designed all the branding, user experience, and visual designs. I collaborated with engineers to code the front-end of the website. I also led user research.

Email marketing with analyzing email performance and implementing usability enhancements to improve overall user experience. Ensure email marketing process follows industry best practices. Responsible for converting print media into HTML. Strategizing customer retention campaigns, and customer reactivation campaigns. Identify the appropriate target market for each email campaign to ensure open rates, delivery rates, and click through rates are above retail email marketing benchmarks.

Responsible for front-end development and production quality. Using HTML, CSS3, and jQuery on an ASP.net platform I developed websites for corporate, regional, and independent clients including ReMax, BHHS, and Century 21 on the Reliance Network CMS. Build custom WordPress themes and sites for individual / team real estate brokers.

Responsible for the UX design and development of new websites using HTML, CSS, PHP, JavaScript, and WordPress. From user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. I was also responsible for development and maintenance of the sites.