Paris Riley

Paris Riley Email and Phone Number

Field Marketing & Events Manager @ Rootstock Software
Paris Riley's Location
Chicago, Illinois, United States, United States
Paris Riley's Contact Details
About Paris Riley

Experienced marketing and communications professional with a demonstrated history of working in the SaaS, nonprofit, and PR industries. Skilled in Marketo, WordPress, event management, media relations, and digital marketing.

Paris Riley's Current Company Details
Rootstock Software

Rootstock Software

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Field Marketing & Events Manager
Paris Riley Work Experience Details
  • Rootstock Software
    Field Marketing & Events Manager
    Rootstock Software Jun 2023 - Present
    San Ramon, California, Us
  • Podium
    Event Marketing Manager - Contractor
    Podium Feb 2023 - Jun 2023
    Lehi, Utah, Us
    • Researched, recommended, and managed marketing-related events and trade shows• Owned an average of 6 trade shows and events a month: working with internal teams to develop and implement event marketing strategy• Managed pre and post-event marketing, booking and setting up for events, arranging travel, and overseeing trade show inventory and booth assets• Helped track, measure, and report metrics across event marketing efforts
  • Codesignal
    Event Marketing Manager
    Codesignal Jan 2022 - Dec 2022
    San Francisco, California, Us
    • Successfully managed budgets up to $1M, resulting in an average cost-per-lead of $200• Created strategies for each event specifying how they will meet the overall business goals set – including scan goals and hot lead targets and communications plans for pre, during and post-show activities• Planed and executed hosted events and trade show sponsorships, which has resulted in a 25% increase in leads in the last year• Led the planning and execution of CodeSignal’s first Beyond retreat for executives generating over $500K in pipeline leveraging creative marketing initiatives such as targeted email campaigns and working with industry influencers•Handled expenses and reporting for all event related costs
  • Solarwinds
    Events Specialist – Global Tradeshows
    Solarwinds Aug 2019 - Dec 2021
    Austin, Texas, Us
    • Managed the schedule, logistics, sponsorships, and all other aspects of company participation at domestic and international events• Routinely exceeded goals for the capture of qualified marketing leads (MQLs) at industry events• Carefully planed and managed marketing event operations to fit team budget and bandwidth• Successfully coordinated customer dinners and onsite meetings for the sales team• Researched future sponsorship and speaking opportunities with consideration of the schedules of our customers, competitors, and other market influencers• Maintained relationship between marketing events, sales, and customer success teams in order to orchestrate top notch virtual and in person tradeshow sponsorships• Managed the tradeshow sponsorship process and the various stakeholders involved including vendors, designers, and promo/swag purchasers*During height of Covid pandemic worked a dual role in event marketing & marketing automation• Worked within SolarWinds’ marketing automation team to oversee the email marketing needs of global marketing departments• Ensured daily that Marketo emails were going to the correct groups of people in the correct regions while maintaining adherence to local and international marketing laws (GDPR)
  • Vividcortex
    Marketing Specialist
    Vividcortex Aug 2019 - Dec 2019
    *Acquired by SolarWinds
  • Amber Road
    Digital Marketing Coordinator
    Amber Road May 2017 - Aug 2019
    East Rutherford, Nj, Us
    • Managed company presence at over 12 events annually and led the planning and logistics for trade show exhibits including, coordinating booth and collateral shipments and acquiring leads at the booth• Set up monthly Global Trade Academy webinars on GoToWebinar and oversaw promotion and attendee follow up• Utilized Marketo to create lead generation & engagement programs• Created landing pages and forms to track leads• Wrote blogs and managed newsletters• Created marketing/sponsorship activities and lead generation campaigns with trade associations and publications• Maintained stock of updated collateral and press kits for sales activities• Helped sales team prepare RFPs
  • Arlington Street People'S Assistance Network
    Communications & Marketing Specialist
    Arlington Street People'S Assistance Network Mar 2016 - May 2017
    Arlington, Virginia, Us
    • Created & implemented strategic communications plans• Assisted with planning and execution of events including fundraisers such as the annual Coming Home Breakfast, donor engagement receptions, volunteer appreciation parties, and tabling exhibits• Wrote press releases and blog posts• Wrote and published e-newsletter • Managed social media pages• Strategically tracked social media trends to implement best practices• Monitored and recorded analytics for reports• Manage, updated and maintained website• Maintained and managed development team's donor database and donor acknowledgment letters
  • Corporate Action Network
    Communications Associate
    Corporate Action Network 2014 - 2015
    • Successfully launched Keep Your Promises DuPont, an Action Network Fund project• Generated press in broadcast, online and print outlets• Established relationships between Keep Your Promises DuPont and its public • Managed social media platforms increasing follower count to over 1,000
  • Mcbee Strategic Consulting
    Communications Intern
    Mcbee Strategic Consulting Sep 2014 - Nov 2014
    • Assembled ROI reports• Created target lists of appropriate legislators• Performed competitor analysis research• Client memos, including clips of media hits and forum posts with suggested responses
  • Golinharris
    Intern
    Golinharris Feb 2014 - Jun 2014
    Chicago, Il, Us
    • Researched industry verticals and stakeholder/influencer media targets to provide strategic recommendations to health/public affairs clients• Wrote press releases and fact sheets to pitch to local and national media outlets• Monitored traditional and social media and compiled reports• Engaged target audiences via social/traditional media
  • Mslgroup
    Intern
    Mslgroup Oct 2013 - Dec 2013
    Paris, Fr
    • Pitched to national media lists for health, tech, and federal clients• Assisted with firm business development and internal branding• Conducted extensive traditional and social media audits
  • Ketchum
    Healthcare Fellow
    Ketchum Jun 2013 - Aug 2013
    New York City, New York, Us
    • Worked on accounts for multiple clients• Prepared media lists and did media monitoring• Assisted team with client needs• Helped with client research including case studies• Compiled billing reports for clients
  • Mdb Communications
    Intern
    Mdb Communications Jan 2013 - May 2013
    Washington, District Of Columbia, Us
    • Handled social media• Wrote for the blog and newsletter• Pitched and presented to clients• Worked on various accounts and assisted with advertising
  • Association For The Study Of African American Life & History
    Public Relations Intern
    Association For The Study Of African American Life & History May 2012 - May 2013
    • Responsible for revamping the communications plan.• Wrote all outgoing communications including social media posts, member emails and press releases.• Handled press and member relations.
  • Obama For America
    Fall Fellow
    Obama For America Aug 2012 - Nov 2012
    Chicago, Illinois, Us
    • Assisted with the re-election campaign for Barack Obama.• Contacted potential voters and volunteers via phone calls and door to door.• Organized events for voter registration and to promote the re-election of Barack Obama.
  • Mry
    Blackberry Brand Ambassador
    Mry Aug 2011 - May 2012
    New York, Ny, Us
    • Responsible for increasing brand awareness on campus. • Planned and executed events, such as expo tables and promotional functions.• Assembled and led a team of additional ambassadors.• Recipient of several performance based awards.

Paris Riley Skills

Press Releases Public Relations Social Media Event Planning Social Networking Public Speaking Marketing Communications Ap Style Brand Management Blogging Social Media Marketing Community Outreach Microsoft Office Media Relations Fundraising Event Management Strategic Communications Cision Factiva Google Analytics Donor Perfect Wordpress Volunteer Management Volgistics Marketo Salesforce.com Media Monitoring Lead Generation Digital Marketing Software As A Service Hubspot Salesforce Gotowebinar Marketing Event Planning Event Marketing Marketing Automation

Paris Riley Education Details

  • Howard University
    Howard University
    Concentration In Public Relations
  • Georgetown University School Of Continuing Studies
    Georgetown University School Of Continuing Studies
    Integrated Marketing Communications

Frequently Asked Questions about Paris Riley

What company does Paris Riley work for?

Paris Riley works for Rootstock Software

What is Paris Riley's role at the current company?

Paris Riley's current role is Field Marketing & Events Manager.

What is Paris Riley's email address?

Paris Riley's email address is pa****@****oad.com

What is Paris Riley's direct phone number?

Paris Riley's direct phone number is +120193*****

What schools did Paris Riley attend?

Paris Riley attended Howard University, Georgetown University School Of Continuing Studies.

What skills is Paris Riley known for?

Paris Riley has skills like Press Releases, Public Relations, Social Media, Event Planning, Social Networking, Public Speaking, Marketing Communications, Ap Style, Brand Management, Blogging, Social Media Marketing, Community Outreach.

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