Provide cross-functional leadership across marketing, product, sales ops, and customer success to ensure alignment and support rapid growth. Drive strategic planning focused on operational efficiency and top-line growth to position for a sale or exit.Lead AI integration with external partners and engineering team to drive innovation and scalability for market expansion.Optimize sales processes and implement metrics to drive predictable revenue growth.Oversee Customer Success, improve retention, expand customer lifetime value, and streamline onboarding for scale.Lead Salesforce optimization to enhance pipeline management, boost team productivity, and improve close rates.Execute a scalable marketing strategy using data-driven, multi-channel campaigns to grow MRR and control CAC.Build and manage strategic partnerships to increase distribution, market penetration, and sales pipelines.Key contributor to 2024 private equity due diligence process and investment.

Consultancy with clients in ECE, EdTech, food, health/wellness, and consumer products. A Maryland-certified MBE/SBE.Lead a full-service product development and marketing consultancy, driving growth across key verticals including Education, SaaS, Food, Health/Wellness, and Industrial Products.Oversee business development strategy, securing high-value client relationships and expanding client roster, resulting in consistent 60%+ YOY revenue growth.Manage all aspects of the business, including financial oversight, contract negotiation, and account management, delivering operational efficiency and achieving $2 million in annual gross revenue.Negotiate retainer agreements and multi-year contracts, driving client retention and securing X% in recurring revenue streams.Execute a diversification strategy as a Maryland-certified MBE/SBE, leveraging the certification to secure competitive government contracts and broaden revenue sources.

Fractional CMO for leading early childhood education (ECE) businesses including WatchMeGrow, Endeavor Schools, Techie Kids Club, and multi-unit franchisee groups. Developed and executed strategy for enrollment building, franchise sales, and scalable marketing operations for clients that included Procare Software, Creative World School, Techie Kids Club, ABC Mouse, Kids R Kids Online, and FunBus.Led marketing strategy and implementation for multi-unit ECE business owners, achieving double digit growth in lead gen and enrollment.Led client operations and messaging through pandemic pivots, minimizing revenue impact and ensuring business continuity during challenging times.

Led national and regional marketing strategy for a 300+ unit early childhood education (ECE) franchisor, driving consistent brand alignment and growth across all markets.Developed scalable franchise marketing processes and resources, streamlining local marketing efforts for franchisees and improving marketing ROI across the system.Ad fund strategy and budget allocation to maximize brand visibility and lead generation.Directed brand strategy, solidifying Kiddie Academy’s position in the market as a leader in early childhood education. Managed national brand campaigns from concept to execution, supporting franchise sales and unit enrollment.Managed partner agency relationships from RFP through budget management and execution; liaison between agency and company leadership to ensure strategic alignment and buy-in.Strategic planning support for franchise development efforts contributing to overall system growth.

Led the comprehensive rebrand of the company during my tenure and established a strategic communications practice within the direct marketing agency, delivering additional services to national nonprofit clients, which increased client retention and expanded revenue for the agency. Clients included leading national nonprofits, including National VFW, Susan G. Komen for the Cure, Canadian Wildlife Association, and National Relief Charities.The agency, formerly Barton Cotton, was acquired by Moore Edge Direct after my departure.

AE in the public relations practice with clients in commercial real estate, architecture, transportation, nonprofit, and healthcare.

Directed marketing initiatives and opened 3 new B&N superstores in the Baltimore market over 3 years.Organized author events, book discussions, and educational workshops to engage customers and promote literacy.Established relationships with schools, libraries, and local organizations to support community programs and drive store traffic.