Ambidextrous thinker with extensive experience spanning various industries globally, I excel in brand creation and communication, possessing a versatile skill set that allows me to adeptly manage diverse projects.I thrive on real responsibility and teamwork, recognising that effective management requires a blend of seriousness, humour, transparency and integrity.I believe in the symbiotic relationship between strategy and creativity being integral to delivering financial success, having contributed to the growth and prosperity of both creative organisations and client brands. My career is marked by a commitment to fostering environments where talent flourishes, objectives are achieved, and stakeholders thrive.At Fluid, we specialise in crafting distinctive brands that empower clients with a competitive edge, leveraging robust methodologies for measurable ROI in brand strategy, design and marketing.In short, we build better brands that build better businesses.Specialties: Brand Strategy, Development & Implementation, Multi Category Experience, New Product Development, Existing Product Improvement, Client Relationship, New Business Development, Systems & Processes and Human Resources.