Parita M. Email & Phone Number

Edmonton, Alberta, Canada

- Developed and managed IBAA’s creative assets and social media content, including graphics and video content.- Designed and executed Mailchimp campaigns, print ads, and web banners to enhance marketing efforts.- Administered membership portfolio, managing records, renewals, invoices and member profiles, and served as the first point of contact for inquiries.- Developed blog articles tailored to target audience interests, contributing to improved online presence.- Wrote persuasive copy for social media platforms and managed social post-scheduling and activity monitoring.- Designed booklets, brochures, and Presentations.

Edmonton, Alberta, Canada

Mumbai, Maharashtra, India

- Orchestrated strategic marketing initiatives to amplify brand visibility and discoverability across diverse channels, achieving substantial growth in brand awareness.- Led the conceptualization and execution of impactful marketing campaigns, video marketing strategies, Online Reputation Management (ORM), and digital assets, contributing to holistic brand development.- Crafted compelling multimedia content, including written, video, infographics, and digital graphics, tailored for various communication channels to ensure engaging and relevant messaging.- Formulated influential Public Relations (PR) strategies in collaboration with external agencies, resulting in robust brand positioning, successful product launches, and a significant increase in market Share of Voice.- Developed and maintained comprehensive marketing briefs aligned with brand guidelines, ensuring consistent messaging and upholding brand integrity across all marketing initiatives.- Collaborated seamlessly with internal teams (PPC, SEO, Product, and Business Development) and external media agencies, driving the formulation and execution of creative marketing strategies, innovative concepts, and captivating content experiences.- Leveraged strategic insights from Google Analytics and social media data analysis to enhance the effectiveness of ongoing campaigns, resulting in increased ROI and optimized campaign performance.- Effectively managed diverse digital marketing and sales activities, including affiliate marketing, email marketing, newsletters, webinars, and influencer management, contributing to a notable increase in brand mentions across social media platforms and solid growth in lead generation.

Mumbai, Maharashtra, India

- Oversaw marketing activities, budget planning, and advertising allocations, managing PR strategy, innovation, and initiatives for Macao Tourism and the Czech Tourist Authority in India.- Developed comprehensive marketing plans, strategies, and media plans.- Established and nurtured media relationships for effective PR and communications.- Executed diverse offline activities, including web series, newsletters, mall activations, KOL activities, roadshows, marketing campaigns, and other PR initiatives.- Orchestrated FAM trips and influencer trips to enhance brand visibility and engagement.- Collaborated with agencies on media planning and buying options to optimize promotional efforts.- Directed the dissemination of press releases and media updates to enhance visibility in the media.- Led consumer promotions and advertising campaigns across both ATL and BTL platforms.

Mumbai Area, India

- Formulated and executed strategic initiatives for Bahrain Tourism in India, encompassing both online and offline channels.- Conducted market mapping to facilitate effective targeting of the travel trade and consumers, ensuring a data-driven approach to maximize impact.- Devised and implemented annual marketing and media plans to drive brand visibility and engagement.- Spearheaded efforts to change brand perceptions and effectively communicated the unique selling propositions (USPs) of the destination through diverse channels, including print and radio ads, digital campaigns, brochures, emailers, and consumer events.- Elevated consumer awareness through a multifaceted approach, including online and offline training, participation in trade fairs, road shows, tactical promotions, and familiarization trips.- Established and nurtured relationships with key stakeholders, including Airlines, Ministry, Media, and Trade Partners, contributing to effective networking and collaboration.- Managed media relationships for PR and communications, ensuring a positive and impactful presence in the media landscape.- Collaborated closely with agencies on media planning and buying options, optimizing promotional efforts for maximum reach and effectiveness.

Mumbai Area, India

Managing all aspects of the digital profiles of our celebrity clients Co-ordinating with Artist, production houses & media agencies for the strategies and campaigns related to movies and shows Co-ordinating and managing digital communications of various ArtistsFormulating strategic plans & campaigns to promote artist's Social Media presence and in turn generate revenue Handling operations, shoots and project tasks for Artists Worked on pitch presentations Brand building for the artist and defining his public image Developing digital PR strategies and PR Pegs with PR agency on regular basis for the Artists and movies

Mumbai Area, India

My Key responsibilities were to manage various brands on social media sites, Implement social media strategy, Strategizing, creating and implementing various social media campaigns, Creating Advertisements for Facebook and Google, and Writing Blogs and PR articles. I was also the Account Manager for Brand.

Mumbai Area, India

Responsibilities:1) Event Coverages2) Interview (Experts from industry - Animation, Gaming, Vfx, Technology)3) News Stories4) Content Collation and Generation

Mumbai Area, India

Responsibilities:1) Event Coverages2) Interview (Experts from industry - Animation, Gaming, Vfx, Technology)3) News Stories and PR articles4) Content Collation and Generation

Post Graduate Diploma, Advertising And Media

Bachelor'S Of Mass Media, Public Relations, Advertising, Media And Applied Communication, First Class With Distinction