Pierre Parizot Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

> Definition of the strategy for automated programs> End-to-end operational execution of automated programs> Monitoring data to understand and respond to consumer needs> Responsible for creating, reviewing and editing content for new programs and leading the creative process> Implement campaigns using the Braze cross-channel tool > Assist the CRM analyst by sharing program results and performance

Aimargues, Occitanie, France

Responsible for the My Account feature in Royal Canin's global digital ecosystem.Definition of an agile, user-centric roadmap> Delivering an effective, high-quality product> Defining and monitoring deployment KPIs> Working with the deployment team

Aimargues, Occitanie, France

Define a global CRM strategy:> Define the target relationship and transactional programme, develop activation, loyalty & personalisation scenarios on email, web & mobile notification> Co-construct the engagement and loyalty programme> Ensure convergence of programs across different initiatives (D2C, B2B2C)> Work closely with the different internal teams and external agenciesMaintain data quality: > Ensure proper data collection across the Royal Canin ecosystem in coordination with the Data Factory> Feed, monitor and disseminate performance indicators worldwideAssist regions and countries: > Identify CRM best practices initiated by our subsidiaries and develop benchmarks.

Aimargues

> Management of Royal Canin BtoC and BtoB relational programs> Collaboration with the digital and communication teams for the implementation of programs> Management of the content of communications and notifications in coordination with the content manager> Integration and programming of communication campaigns in the CRM management tool> Creation and testing of targeted customer journeys via the marketing automation solution> Competitive intelligence of loyalty programs & customer relations> Supply and monitoring of performance indicators (dashboards and reporting tools)

Clermont-Ferrand, Auvergne-Rhône-Alpes, France

> Customer Support Click - Mortar France/Benelux > Watch out for tyre activity on Amazon > Data consolidation for the Southern Europe scorecard

Dijon, Bourgogne-Franche-Comté, France

> Digital Promotions Actions > Setting up a challenge on Google Drawing > Making a backstage video

Dijon Et Périphérie

> Systematization and online advertising monitoring > Sales Automation - mailing > Marketplace Management > SEO > Montage Video

Besançon, Bourgogne-Franche-Comté, France

> Video Content Achievement > Filming at an international symposium

Besançon, Franche-Comté, France

First-year training of information-communication license in the communication department of Racing Besançon > Preparation for the 2019 season > Communication Plan > Attend club events

Master'S Degree, Marketing

Master's program with a specialization in Strategic Marketing. Business strategy & digital transformation.

Master 1 (M1)

> Digital Marketing > Principles of Selling > Sports Marketing > Business to Business Marketing > Sales Management

Cmi Information-Communication, License 2 Information-Communication

Baccalauréat Économique Et Social