Parkash S. Email & Phone Number

Parkash S. is a Media Analyst @ EDF | Data Science, MarComm Media Analysis at Environmental Defense Fund. They possess expertise in meltwater, leadership, microsoft office, microsoft word, social media and 5 more skills.

Listed skills include Meltwater, Leadership, Microsoft Office, Microsoft Word, and 6 others.

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  Media Analyst

  Environmental Defense Fund

  Aug 2022 - Present - United States

  Manage comprehensive quarterly reporting processes for the executive team and the Communications department, overseeing 20+ teams. Led a successful initiative to restructure the quarterly report, integrating KPIs from earned, owned, and paid media content, resulting in a more holistic and actionable report. Collaborated with my manager to create and oversee a quarterly report consolidating KPIs from the Marketing and Communications departments.Respond promptly to ad-hoc research and data requests from various departments, utilizing advanced SQL queries to extract pertinent metrics. Achieved a consistently high standard of accuracy and efficiency in fulfilling diverse data requests.Utilize Tableau and SQL to produce a monthly report on all EDF Twitter account KPIs, which is sent to Communication Directors, as well as ad-hoc dashboards for various teams. Played a pivotal role in increasing the representation of BIPOC sources in reporting by collaborating with department leaders, fostering diversity, and promoting inclusivity within media analytics.Conduct thorough audience research and perform in-depth conversation analyses for the Audience Insights team.Utilize a suite of industry-leading tools, including Cision, Meltwater, Relative Insight, Relevance AI, SEMrush, and Buzzsumo, to deliver qualitative and quantitative analyses, ensuring a comprehensive understanding of media landscapes and trends.Served as a member of the MarComm DEI Advisory Council, actively facilitating office hours and implementing solutions to enhance diversity, equity, and inclusion within the departments.