Co-leading Leapsome's global marketing team where I head up all Demand Gen functions alongside a counterpart who oversees Product & Brand Marketing. Responsible for driving our GTM and new-biz pipeline growth through paid media, field marketing, partnerships, lifecycle, web CRO, and more.

# Leading the brand marketing team consisting of PR & Comms, Socia Media, Community, Content & SEO, and Marketing Design# Additionally, Chief of Staff for the entire Marketing department (17 FTEs in core marketing functions + 14 FTE SDR function)

Leapsome is the intelligent HR platform that empowers managers with the right tools and insights to develop, align, and engage their teams, now and for the future. Leapsome is trusted by CEOs and HR teams at more than 1500 forward-thinking companies, such as Spotify, monday.com, and Unity.# Joined Leapsome as FTE #3 to build and lead the marketing department.# Built the Marketing org from the ground up, starting with myself + 2 interns through to 15 FTEs across Demand Gen, Product Marketing, and Brand functions.# Part of the senior leadership team that achieved best-in-class SaaS growth rates as a bootstrapped business before raising $60m USD in March 2022 from Insight Partners, Creandum, and Visionaries Club

Responsible for B2C new user acquisition in Europe at Udacity; a late-stage (Series E) startup headquartered in Silicon Valley offering online courses for the Digital Economy.I've led projects spanning paid search, paid social, SEO, on-site CRO, CRM, social media, content marketing, PR, events, analytics & data, new product launches, product positioning and pricing.

Responsible for further establishing Udacity in the UK through B2C marketing, partnerships and events.

Hired as the second person on the ground to build market entry initiatives in the UK. Responsible for a breadth of activities including marketing, business development and customer support

Co-founded a startup providing a marketplace platform to discover the most exciting companies to work for in the UK. For high growth startups and SMBs our mix of services and platform allowed them to showcase their employer brand through multimedia careers pages in order to attract the best talent. For job searchers, our platform allowed them to learn about the career opportunities and apply for jobs in these companies.- Led marketing and user acquisition strategies.- Responsible for the product vision and strategy building features for both the B2C (employers) and B2C (job searchers) side of the marketplace.- Raised angel funding- Hired and managed a small team

Developed MVP for a groupfunding platform allowing users to collect payments from a group. A great way to organise group holidays, group gifts, events, club & society activities etc.The beta product received good feedback as a concept, and we secured a commitment from an Angel Investor, however, we discovered issues around the commercial viability and hence took the decision to take our learnings and focus on a new project.

Tour guide and ambassador for the university during summer open days.

In charge of promoting job opportunities available through Sanctuary Search to students across the UEA campus. This involved building and leveraging networks with departments, societies, sports clubs and individuals in order to pinpoint relevant candidates for the positions on offer. This role required extensive networking skills, relationship management and marketing expertise.

Internship in the Head Office of Sanctuary Search. Main duties included supporting the Director with day to day tasks, managing candidate applications and candidate vetting. I also aided in business development to expand the reach of Sanctuary Search across other university campuses as well as initiating and implementing a social media strategy.

University summer vacation role which involved taking inbound calls with queries of all kinds. The calls were from customers as well as internal employees and required the provision of a necessary solution to their queries. I learned the importance of customer facing skills and effective communication.

Work experience in the equity retail research sector. This involved data analysis on companies in order to achieve a company valuation on retail sector stock including Next, Tesco and Marks & Spencer. The role also involved shadowing on the trading floor in the European equity sales and sales trading department and shadowing a Sales Trader who primarily executes the orders.