Product management / marketing professional with expertise in analyzing customers’ specific challenges, objectives, operating practices and competitive environments to deliver value that differentiates them with their customers. Experienced in fundamentals of assessing market opportunities, segmenting, targeting and positioning; understanding competitor product offerings; identifying collaborators; understanding legal, technical and cultural contexts of markets; and defining the marketing mix. Skilled in user-centric, analytically-informed product offerings based on learning, testing, and iterating with clients throughout discovery, ideation, concept testing, development, launch and post-launch phases.Expertise in defining integrated, total customer experiences comprised of digital and service components that reduce threats of substitute offerings, create switching costs and diminish pricing pressures. Skilled in developing total customer experiences that remove internal boundaries between digital and customer service interactions and create operational sources of competitive advantage. Product marketing expertise defining positioning, messaging and competitive differentiation, creating and managing go-to-market strategies including sales and marketing alignment and building customer retention programs. Marketing communications expertise creating brand strategies, implementing lead generation programs, developing collateral and positioning organizations as thought leaders and solution providers as a strategic imperative to successful product launches and management.