Fred Parker Email & Phone Number

● I founded this company with vision of providing professional services guidance for organizations of all sizes; I am currently focused on building a strategic plan and providing growth and profit optimization advisory services to a Charlotte-based start-up organization.

Charlotte, North Carolina, Us

● During tenure as CEO, I also served also as President, Activate Promotional Marketing in Charlotte, North Carolina.● In this role, I provided strategic and operational leadership for the organization and was heavily involved in the day-to-day operations; I led a team of 10 direct, senior reports and 80 sales associates to identify key opportunities for company topline and bottom-line growth. ● One of the most significant challenges I faced as CEO was to change the company culture from focusing on topline sales revenue focus to one where the bottom-line profitability was the key organization-wide indicator of business success.● I introduced a laser-focus on “contribution margin” as the key metric of financial stability and company growth, providing training and staff-wide education how and why this practice critical for long-term growth.● Led company through identification of potential partnerships, and ensured that major structural, financial and functional changes associated in place to drive post-merger success; ended up with a merger of two large corporations, together worth >$60M.● As part of various mergers and acquisition deals, secured permanent financing of a combined $9M multi-national credit facility for operations and purchase-order financing; navigated complex challenges, e.g., working with separate legacy institutions portfolio exposure.

Charlotte, North Carolina, Us

● A major focus I took on in this role was to identify and isolate opportunities to streamline operations develop initiatives that reduced overall support costs, e.g., rationalization of resources resulting from more efficient documentation processes, front and back-office activities and work hand-offs between areas of the company.● As part of profit optimization, financial metrics that maximized profitability were developed; a profit framework was developed and rolled out.● Another key ‘win’ in this role was the effort and leadership I provided to support the organizational ‘re-branding’ from an outdated, soft, and ineffective brand name (“Bluegrass”) to a progressive brand (“Activate Promotions and Marketing”); this reinvigorated the salesforce and drove growth in RFP successes due to a more active perception of the organization by clients, resulting in immediate double-digit growth for the next four years.