Matt Parker Email & Phone Number

Mount Pleasant, Sc, Us

- Spearhead innovative and data-driven marketing strategies, leveraging emerging platforms to drive customer acquisition, enhance brand positioning, and fuel long-term revenue growth.- Lead integrated omni-channel campaigns across digital, social, OOH, print, and local partnerships, optimizing performance to meet ticket sales objectives and improve customer engagement.- Collaborate closely with C-suite executives and cross-functional teams, aligning marketing initiatives with business… Show more - Spearhead innovative and data-driven marketing strategies, leveraging emerging platforms to drive customer acquisition, enhance brand positioning, and fuel long-term revenue growth.- Lead integrated omni-channel campaigns across digital, social, OOH, print, and local partnerships, optimizing performance to meet ticket sales objectives and improve customer engagement.- Collaborate closely with C-suite executives and cross-functional teams, aligning marketing initiatives with business objectives and ensuring cohesive execution across all departments.- Oversee brand strategy, messaging, and content development to maintain consistency and elevate the brand’s presence across all touchpoints.- Develop and implement go-to-market strategies for multiple experiential brands, optimizing positioning and audience reach across key markets.- Utilize data insights and AI-driven tools to refine campaign performance, continuously improving conversion rates, engagement metrics, and ROI.- Manage relationships with external agencies, partners, and ticketing system providers, ensuring optimal performance and service delivery.- Lead and mentor a high-performing marketing team, fostering a collaborative and innovative environment that emphasizes growth and creative problem-solving. Show less

New York, New York, United States

- Directed multi-million dollar marketing campaigns, developing innovative strategies that drove significant YoY revenue growth across multiple clients, including Empire State Building.- Led end-to-end marketing strategies for experiential and entertainment clients, integrating digital and traditional marketing campaigns to drive ticket sales and customer engagement.- Spearheaded SEM strategies for major clients, including Madison Square Garden, optimizing paid search campaigns and… Show more - Directed multi-million dollar marketing campaigns, developing innovative strategies that drove significant YoY revenue growth across multiple clients, including Empire State Building.- Led end-to-end marketing strategies for experiential and entertainment clients, integrating digital and traditional marketing campaigns to drive ticket sales and customer engagement.- Spearheaded SEM strategies for major clients, including Madison Square Garden, optimizing paid search campaigns and managing budgets to meet campaign objectives.- Developed and executed performance marketing campaigns for corporate suite packages and group sales, delivering measurable business growth and improved customer acquisition.- Oversaw programmatic advertising efforts, utilizing real-time bidding and audience targeting techniques to enhance campaign performance and ROI.- Utilized data and competitor insights to refine marketing strategies and identify new opportunities for growth and engagement, driving improvements in customer retention.- Collaborated cross-functionally with internal teams and external vendors to create cohesive customer experiences across digital and traditional media.- Led product launch and go-to-market strategies across multiple platforms, using insights to optimize the customer journey and improve conversion rates.- Collaborated on investor decks for high-profile clients, assisting in crafting compelling, data-driven presentations that helped secure investment funding.- Led a team of account supervisors and coordinators, contributing to the agency’s overall growth and ensuring client satisfaction through innovative marketing strategies.- Managed SEO enhancements and integrated SEM, SEO, and traditional media strategies to improve organic visibility, content relevance, and overall campaign performance. Show less

New York, New York, United States

- Spearheaded marketing campaigns for large-scale, immersive experiences, such as DreamWorks Trolls The Experience, driving successful brand positioning, customer acquisition, and high ticket sales.- Directed multi-channel marketing campaigns across the Northeast region for top-tier productions including **Disney On Ice** and **Monster Jam**, managing a $9M budget and generating over $40M in annual revenue.- Led integrated marketing strategies across digital, social, and traditional… Show more - Spearheaded marketing campaigns for large-scale, immersive experiences, such as DreamWorks Trolls The Experience, driving successful brand positioning, customer acquisition, and high ticket sales.- Directed multi-channel marketing campaigns across the Northeast region for top-tier productions including **Disney On Ice** and **Monster Jam**, managing a $9M budget and generating over $40M in annual revenue.- Led integrated marketing strategies across digital, social, and traditional channels, contributing to a significant increase in event attendance and brand awareness.- Implemented a **test-and-learn philosophy**, leveraging data and audience insights to optimize ticket pricing, media spend, and segmentation strategies, resulting in improved sales revenue and customer engagement.- Collaborated with cross-functional teams, including creative, production, and sales, to develop cohesive marketing strategies aligned with organizational objectives and market trends.- Managed high-profile partnerships and sponsorships with brands such as **DreamWorks** and **Disney**, ensuring alignment with global marketing efforts and maximizing brand exposure.- Oversaw the development and execution of regional marketing campaigns for family entertainment experiences, delivering strong ROI and enhancing audience engagement.- Led a high-performing marketing and sales team, mentoring team members and fostering a collaborative environment focused on innovation, growth, and strategic problem-solving.- Utilized data analytics and dynamic ticket pricing models to increase attendance and revenue, while improving customer experience through personalized marketing efforts.- Innovated new strategies to enhance engagement, including audience segmentation, geo-targeted campaigns, and influencer marketing, driving increased customer loyalty and repeat attendance. Show less

New York, New York, United States

Boston, Massachusetts, United States

Clemson, South Carolina, United States

• Developed and executed grassroots, partnerships, paid and organic social media strategies to boost concert and major event attendance.

Clemson, South Carolina, United States

Bachelor Of Science - Bs, Marketing, Cum Laude

Bachelor Of Science - Bs, Marketing, Cum Laude

Activities and Societies: TigerPaw Productions, Littlejohn Coliseum