Parker Patton Email & Phone Number

The Zoo is a social media app that was acquired by Chewy in 2022. It’s essentially Instagram, but just for pets! We have weekly themed photo Challenges, custom profiles for each of your pets, and fun interactions where you can “boop” your friends’ posts. It’s a super cute and quirky app that I have had the pleasure of working on for the past several years. Throughout my time working at The Zoo, I have:- Curated content, created original content, and scheduled social media posts across Facebook, Instagram, YouTube, and TikTok- Created, scheduled, and coordinated photo Challenges hosted by The Zoo and users within the app each week- Designed and implemented new features including Challenges, updates to profiles, as well as updates to modules on the feed and on the Discover page- Single-handedly moderated all content shared on the app from 2021 through early 2023, then again throughout all of 2024- Responded to all email inquiries and app reviews, helped troubleshoot tech issues, and communicated new features and updates to the community on a regular basis- Worked with engineering team on updates, QA testing and bug hunting for each new app release- Coordinated with external marketing agency to run paid adverts across all social platforms- Connected with influencers in the pet industry to bring them to our platform and create a unique, beneficial experience for them- Worked alongside the main Chewy social media team to coordinate posts on Instagram, as well as collaborating with the social team on company-wide initiatives surrounding the yearly holiday program Chewy Claus- Helped the Chewy Vet Care team ideate ideas for social content and respond to all customer contacts- Assisted the App Marketing Team in tracking the success of all holiday push notifications for the 2024 season

St Louis, Missouri, United States

Key Responsibilities:- Optimized and scheduled a mix of original and curated content on each social platform (Facebook, Instagram, Twitter, Pinterest) to increase engagement and brand awareness.- Interacted with the community using an inclusive, on-demo brand voice to build authenticity and foster a loyal audience.- Generated bi-weekly analytics reports from each social platform to examine key performance indicators, determine ROI, and adjust social strategies as needed.- Sourced images for each article in accordance with image copyright guidelines and SEO best practices.Key Achievements:- Worked with the Design team to revamp social aesthetics when a new site design was rolled out in 2019.- Collaborated with the Content team to create and implement a unique, on-demo brand voice for all social copy.- Increased average engagement, reach/impressions, and followers on each social platform, most notably Facebook (increased engagement by 350%, increased follower count from 10k to 45k) and Twitter (increased impressions by 1,222%, increased follower count from 250 to 1.2k).

St Louis, Missouri, United States

I worked seasonally as a barista, lounge supervisor, and photographer at Mauhaus Cat Cafe during 2017-18. My main responsibilities included:- Explaining lounge and reservation rules to guests- Engaging with guests throughout their visit to gauge customer satisfaction, answer questions about the cats, and enforce lounge rules- Managing the reservation schedule- Making drinks and serving food- Helping with kitchen prep- Keeping the cafe clean and organized- Using the cash registerMy favorite thing about my time at Mauhaus was the opportunity to take photos of the cats. Many of my photos were used across Mauhaus’s website and social media channels, as well as in their Recipe Book.

I volunteered as a moderator on DisneyMMO (previously known as VMKMagic) starting during my freshman year of high school. DisneyMMO is a now-defunct forum website that had over 60,000 regular users in its prime.I started as a Chatroom Moderator in 2009 and worked my way up to the position of Senior Chatroom and Forum Moderator over the next several years. I was responsible for enforcing all of DisneyMMO's rules and community guidelines, hosting games and other events in the chatroom, and fostering a unique, engaged community that was inclusive of all users.My years of experience as a moderator were an incredible crash-course in learning how to adjust my written tone depending on the situation, and how to speak with an authoritative voice when representing DisneyMMO. I became a pro at de-escalating situations with frustrated users and communicating effectively with other moderators to facilitate a healthy community.

Key Responsibilities:- Updated calendar of events on a daily basis, and scheduled a mix of original and curated content for Instagram and Tumblr.- Interacted with the community extensively to increase engagement and build a loyal fanbase. Key Achievements:- Amassed 23.5k followers across 2 blogs on Tumblr, as well as 17.5k followers on Instagram.- Coordinated 2 massive fan projects, successfully involving hundreds of fans from around the world.

Social Media & Digital Content Strategy, B.A.

Classes taken include: Social Media Strategy, Social Media Marketing, Web Design I, Web Design II, Digital Content and Demographics.

Media Communications, Ba

Classes taken include: Writing for Social Media, Media Literacy, Ethics in the Media, Intro to Mass Communications, Media Production.