Parker Patton Email and Phone Number
Hello! My name is Parker, and I'm a social media and community manager with a passion for finding unique ways to represent brands online. I'm a problem solver who thrives on the challenge of utilizing social media to build genuine connections between brands and their communities. The perfect mix of left and right brain, I love developing creative content just as much as I love organizing a good spreadsheet.I have over a decade's worth of social media and community management experience, including professional (5 yrs), volunteer (7 yrs), and personal projects (3 yrs). In addition, I have over 10 years' worth of customer service experience, and I'm also a published photographer. I studied Media Communications at Webster University for 3 years, where I took every digital media-related class available in the course catalogue. Hungry for more knowledge and practical experience, I transferred to Lindenwood University in my junior year for their Digital Content Strategy major. Shortly after, I secured a full-time summer internship as a social media manager and photo editor for an online travel publication – I quickly became so valuable to the team that I was offered a salaried position three months later. After 2 years there, I transitioned to the role of Associate Community and Content Manager at ZooPix. When the app was acquired by Chewy, we changed our name to The Zoo and I converted to the general role of Content Manager. Like most professionals in the field of social media/community management, I have worn MANY different hats throughout my career: content creator, community builder, analytics specialist, digital marketer, copywriter, social strategist, meme expert, customer service representative, proofreader, moderator, project coordinator, photo/video editor, trend watcher, image copyright specialist, front-end web designer, and even game show host! 😆Aside from my career ambitions, I'm a nerd at heart who loves video games, books, and anything pop culture. I'm a HUGE music fan who gets way too excited about reorganizing Spotify playlists and seeing my favorite bands on tour. I live with my adorable cats in St. Louis, MO.
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Content ManagerThe Zoo By Chewy Jan 2022 - PresentThe Zoo is a social media app that was acquired by Chewy in 2022. It’s essentially Instagram, but just for pets! We have weekly themed photo Challenges, custom profiles for each of your pets, and fun interactions where you can “boop” your friends’ posts. It’s a super cute and quirky app that I have had the pleasure of working on for the past several years. Throughout my time working at The Zoo, I have:- Curated content, created original content, and scheduled social media posts across Facebook, Instagram, YouTube, and TikTok- Created, scheduled, and coordinated photo Challenges hosted by The Zoo and users within the app each week- Designed and implemented new features including Challenges, updates to profiles, as well as updates to modules on the feed and on the Discover page- Single-handedly moderated all content shared on the app from 2021 through early 2023, then again throughout all of 2024- Responded to all email inquiries and app reviews, helped troubleshoot tech issues, and communicated new features and updates to the community on a regular basis- Worked with engineering team on updates, QA testing and bug hunting for each new app release- Coordinated with external marketing agency to run paid adverts across all social platforms- Connected with influencers in the pet industry to bring them to our platform and create a unique, beneficial experience for them- Worked alongside the main Chewy social media team to coordinate posts on Instagram, as well as collaborating with the social team on company-wide initiatives surrounding the yearly holiday program Chewy Claus- Helped the Chewy Vet Care team ideate ideas for social content and respond to all customer contacts- Assisted the App Marketing Team in tracking the success of all holiday push notifications for the 2024 season
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Associate Community And Content ModeratorZoopix Mar 2021 - Present
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Social Media Manager & Photo Editor For TravelawaitsGateway Blend, Llc May 2019 - Feb 2021St Louis, Missouri, United StatesKey Responsibilities:- Optimized and scheduled a mix of original and curated content on each social platform (Facebook, Instagram, Twitter, Pinterest) to increase engagement and brand awareness.- Interacted with the community using an inclusive, on-demo brand voice to build authenticity and foster a loyal audience.- Generated bi-weekly analytics reports from each social platform to examine key performance indicators, determine ROI, and adjust social strategies as needed.- Sourced images for each article in accordance with image copyright guidelines and SEO best practices.Key Achievements:- Worked with the Design team to revamp social aesthetics when a new site design was rolled out in 2019.- Collaborated with the Content team to create and implement a unique, on-demo brand voice for all social copy.- Increased average engagement, reach/impressions, and followers on each social platform, most notably Facebook (increased engagement by 350%, increased follower count from 10k to 45k) and Twitter (increased impressions by 1,222%, increased follower count from 250 to 1.2k).
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Lounge Supervisor, Barista, & PhotographerMauhaus Cat Cafe & Lounge Oct 2017 - Jan 2018St Louis, Missouri, United StatesI worked seasonally as a barista, lounge supervisor, and photographer at Mauhaus Cat Cafe during 2017-18. My main responsibilities included:- Explaining lounge and reservation rules to guests- Engaging with guests throughout their visit to gauge customer satisfaction, answer questions about the cats, and enforce lounge rules- Managing the reservation schedule- Making drinks and serving food- Helping with kitchen prep- Keeping the cafe clean and organized- Using the cash registerMy favorite thing about my time at Mauhaus was the opportunity to take photos of the cats. Many of my photos were used across Mauhaus’s website and social media channels, as well as in their Recipe Book. -
Senior Chatroom & Forum ModeratorDisneymmo.Com 2009 - 2017I volunteered as a moderator on DisneyMMO (previously known as VMKMagic) starting during my freshman year of high school. DisneyMMO is a now-defunct forum website that had over 60,000 regular users in its prime.I started as a Chatroom Moderator in 2009 and worked my way up to the position of Senior Chatroom and Forum Moderator over the next several years. I was responsible for enforcing all of DisneyMMO's rules and community guidelines, hosting games and other events in the chatroom, and fostering a unique, engaged community that was inclusive of all users.My years of experience as a moderator were an incredible crash-course in learning how to adjust my written tone depending on the situation, and how to speak with an authoritative voice when representing DisneyMMO. I became a pro at de-escalating situations with frustrated users and communicating effectively with other moderators to facilitate a healthy community.
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Social Media & Community ManagerNoelordie Apr 2013 - Oct 2016Key Responsibilities:- Updated calendar of events on a daily basis, and scheduled a mix of original and curated content for Instagram and Tumblr.- Interacted with the community extensively to increase engagement and build a loyal fanbase. Key Achievements:- Amassed 23.5k followers across 2 blogs on Tumblr, as well as 17.5k followers on Instagram.- Coordinated 2 massive fan projects, successfully involving hundreds of fans from around the world.
Parker Patton Education Details
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Social Media & Digital Content Strategy, B.A. -
Media Communications, Ba
Frequently Asked Questions about Parker Patton
What company does Parker Patton work for?
Parker Patton works for The Zoo By Chewy
What is Parker Patton's role at the current company?
Parker Patton's current role is Social Media • Community Management • Design.
What schools did Parker Patton attend?
Parker Patton attended Lindenwood University, Webster University.
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Parker Patton
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Parker Patton
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