Founder of rock 'n' roll band The Now Stories

With Gene DeRose founded the successful word-of-mouth marketing company House Party (currently doing business as Ripple Street). Served as its president for three years. Invented the concept and outlined the business process; architected the first version of the software and online environment; ran client engagements and spearheaded sales for the first two years of the business; created media products from the events to serve as vehicles for buzz on social media.

Oversaw the development and leveraging of video and image media to further House Party's buzz-generation around client products. Executive produced over 200 videos; collaborated on media-related site development; wrote briefs defining media's role within the company.

Created a live music tv show featuring three bands performing in front of a studio audience in a large studio. Built performance space; booked bands and production talent for pilot episode.

Developed Internet television network for teenagers where teens would make all the shows. Oversaw creation of a business plan; revenue model; online prototype (including proprietary streaming software); fundraising campaign.

Founded studio to create Internet television shows and networks. Developed three primary properties featuring consumer-generated programming: a cooking network; a music-video channel; and an Internet television property for teens (later TUBEO). Built a dog video network for client Worldwide Biggies.

Founded company to build consumer feedback panels with entertainment standards of engagement and quality, and to create and run alternative marketing campaigns. Projects included Reel Moms (for Loews Cineplex Entertainment), a multi-faceted movie screening series for moms and babies; and House Party (originally for Nickelodeon), which grew into an independent business.

Developed strategic properties for Fred Seibert’s media consulting firm. Built a nationwide feedback network to bring together the disparate teen media holdings of client PRIMEDIA (the new network included one of the first blogs); outlined a brand identity and web presence for a new teen cosmetics line; created alternative marketing engines, one featuring swag and another immediate online product rating.

With Danielle Claro founded and ran a creative consulting company that specialized in the development of entertainment properties, alternative marketing engines, and Internet businesses. Much of the work featured the deployment of consumer-generated media. Clients/projects included:Teen People Magazine/Teen People Book Club May 1999–March 2000Created teen book club that was brand extension of Teen People magazine (with partner Book of the Month Club). Managed in-house resources; developed identity, magalog prototype, and e-commerce web site; staffed and launched the operation.MTV Networks/Noggin October 1998 Part of a team that worked on the mission and brand identity of the cable channel Noggin. Time Inc./Teen People Magazine April 1998Created a nationwide teen News Team.Nickelodeon/"Natalie" TV Pilot December 1997-August 1998Developed and pitched a TV pilot with Nickelodeon’s Creative Lab based on the TV/Web show "Natalie’s Backseat Traveling Web Show" (see below).Teen People Magazine & Trendspotters October 1997–November 1998Created the Teen People Trendspotters, a select group of the magazine’s teen readers brought together into a nationwide feedback network that was deployed by the magazine’s editor and publisher. Pathfinder/Teen People Online October 1997–November 1998Created and produced the Reality Check area (on Teen People’s AOL site), which featured articles by and about teens that I assigned and edited.

Online lead on a team that created a dual-platform TV/Web show for Nickelodeon. Produced Natalie’s 85-episode online adventures featuring daily installments; managed a six-person editorial and technical staff; served as creative consultant and story editor for the adaptation of nine of the online episodes into scripts for short TV films. Wrote and performed the show’s theme song.

As Senior Producer, helped launch Nick’s AOL channel and web site. Conceived, developed and produced original online content; created online areas for specific TV series, as well as for divisions of Nickelodeon including Nick Movies, Home Video, Books and Live Tours; produced celebrity online live events, multimedia games and content databases. Managed staff, resources, schedules and legal clearance for all projects produced.

Created and ran Bark, a market research network of real teens, for the record label conglomerate. Launched, served as editor-in-chief, and oversaw the art direction of a nationwide teen-written newspaper that was the focal point of the project. Devised and conducted market research projects for PolyGram record labels. Built and ran the Bark BBS, an early online area for teens that augmented the newspaper. Managed a staff of four; formulated yearly budgets; and supervised all business and financial operations of the project.

Played keyboards in band The Sons. Performed at CBGB, Wetlands Preserve, China Club, Limelight. Songs by The Sons were featured in the movies Dumb and Dumber and There's Something About Mary.

Wrote monthly Cosmo Tells All section (including Bachelor of the Month); served as Cartoon Editor to the magazine; supported the Senior Editor in all functions.

As Press Secretary for the Congressman’s reelection campaign, oversaw his relationship with the press; organized press conferences; wrote press releases.