Parker Nelson Email & Phone Number

Idaho Falls, Id, Us

Provo, Ut, Us

San Francisco, California, Us

• Results-oriented professional with expertise in CRM, Revenue Operations, and team management.• Proficient in Salesforce, Marketo, and DocuSign, driving revenue growth and customer satisfaction.• Skilled in developing and implementing CRM strategies, leveraging data analytics and insights.• Experienced in leading cross-functional teams and mentoring staff for professional growth.• Adept at managing complex CRM systems, ensuring seamless integrations and operations.• Proficient in API and software design, implementing scalable CRM solutions aligned with business goals.• Utilizing visualization tools for data analytics, facilitating informed decision-making processes.• Generating comprehensive executive reports on CRM performance metrics.• Effectively communicate CRM strategies and results to stakeholders, driving revenue optimization initiatives.• Staying abreast of industry trends, leveraging advanced CRM technologies to enhance organizational growth and customer satisfaction.

San Francisco, California, Us

• Designed, built, & launched an inter-SFDC data sync for increased lead flow (part of an excellent team)• Streamlined custom, preexisting lead routing process to catch non-routed leads and notify stakeholders• Manage day-to-day Salesforce operations, triage bugs & requests, build new automations, & increase user adoption• Create & Manage multiple groups' Reports & Dashboards• Deployed and Manage ticketing & project management tool ( Ask An Admin )• Created & Deployed custom theme to align with company branding

• Lead design and engineering for a small team using Agile principles • Build & Iterate on an Agile based ticketing and project management tool• Design & Deploy custom flows, Lightning Web Components, Fields, Formula Fields, Validation Rules, App & Record Pages, Email Notifications, and more

San Tan Valley, Az, Us

I am a contract consultant providing services ranging from general business best practices, process improvements, Product Management & Agile Methodology, and Salesforce Administration.

• Help customers increase their impact by implementing Salesforce solutions with key business executives and stakeholders• Define business objectives with clients for the Salesforce solutions we develop, and create ongoing value to our clients through this process• Review goals and final deliverables to ensure compliance to Project scope• Lead discovery, analysis, evaluation and transforming of business needs into functional and technical requirements.• Translate clients' business needs into technical requirements for the technical development team to implement and execute• Assist technical development team in clarifying business needs• Track and manage implementation and development activities ensuring adherence to scope and negotiating with customers when out-of-scope items are requested• Providing Salesforce expertise, strategic insights and design for high-integrity solutions.• Develop and maintain a trusted advisor relationship with client stakeholders

San Jose, Ca, Us

I had the excellent experience of contracting with one of PayPal’s internal Salesforce development groups to drive forward better adoptions of Agile methodologies. Leveraging JIRA and Salesforce, I introduced intake request processes, prioritization matrices and processes, escalation paths, and project management tracking.Building upon the success there, I designed and gathered requirements for similar processes for other groups including marketing, deal desk, integration management, & sales.Tools leveraged in addition to the standard Salesforce platform: CPQ JIRA Service Cloud Sales Cloud Marketing Cloud Dell Boomi

New York, Ny, Us

I worked a lot with the sales group at Bright Power on the sales process. It lived in many places and we brought it all under one roof in Salesforce. We increased lead processing time with cleaner hand-offs between sales and engineering and created greater transparency throughout our Sales and Project Phases.I mentored others in Agile methodologies and product ownership, like Scrum and Cross-Functional Team Leadership, while directly managing the implementation of my own internal products. Working within both our Product Development and Software Development teams, I helped guide new project launch guidelines and requirement gathering.We concentrated on implementing new 3rd party technologies to complement our existing lead & sales management and our CRM in general.Tools used in conjunction with the primary Salesforce platform: Sales Cloud Marketing Cloud Pardot (Marketing tool) FinancialForce (ERP & Project Management) Quickbooks Formstack (Survey and Intake tool) Formstack for Salesforce (Survey and Intake tool) Groove (Lead and email integration) Dell Boomi (ETL) RingLead (Data Management) Workbench (SOQL and Data Management) FieldTrip (Data Management) JIRA (Project management)

Orem, Ut, Us

At SecurityMetrics, I spent a lot of my time working on our Salesforce migration. This included integrations with other tools such as: Dell Boomi (ETL) BigCommerce (e-cart) AccountingSeed (ERP) Chargent (Credit Card billing) Ringlead (Data management tool) Pardot (Marketing tool) SecurityMetrics' proprietary in-house solutions.This has meant becoming a part-time SF admin, BC Admin, & Dell Boomi admin in addition to my regular Product Manager responsibilities.This project included requirements gathering and fulfillment with end users from support agents up to executive staff including CFO, and SVP of Operations. I coordinated with the Support, Sales, Enterprise Sales, Account Management, Accounting, Product, Project Management & Development departments to achieve our goals.The migration of the support department included 40+ usersThe migration of the sales department included 40+ usersThe migration of the Accounting department included 5 users All this needed to be done while supporting the integrity of existing users in Account Management, Enterprise Sales, and Professional Services as well as architecting around the existing data set of 1M+ accounts and contacts.JIRA was our project management tool of choice where I created and managed project scope and detailed stories for in-house and remote resources.As feature requests are made throughout the user base, I discovered primary motivations for the desired change. I would then design and architect the best long-term solution to address the fundamental business requirement.Outside the normal purview of a Product Manager, I utilized my analysis skills as the de facto business analyst wherein I would leverage SQL and SOQL queries in both our in-house Postgres database as well as Salesforce. I answered important business questions and refined our understanding of our internal processes and data. I was also the primary data analyst and subject matter expert.

Salesforce Certified Administrator

Bachelor Of Business Administration (Bba), Business Finance

High School Diploma, General Studies