Senior Director, Digital Product Management
6 years went by in a blur. Took all I learned at Blackbox and WBR and tested it at the #1 record label in the biz, and had the opportunity to break artist after artist with the incredible IGA team. Summer Walker, Dababy, Eminem, Lil Mosey, ScHoolboy Q, Blackbear, LANY and so many more. So many highs & lows, COVID, industry changes, company restructures. It was a wild ride. So many good memories I could go on for days.- Managed all digital marketing efforts, including Tik Tok influencer… Show more 6 years went by in a blur. Took all I learned at Blackbox and WBR and tested it at the #1 record label in the biz, and had the opportunity to break artist after artist with the incredible IGA team. Summer Walker, Dababy, Eminem, Lil Mosey, ScHoolboy Q, Blackbear, LANY and so many more. So many highs & lows, COVID, industry changes, company restructures. It was a wild ride. So many good memories I could go on for days.- Managed all digital marketing efforts, including Tik Tok influencer marketing spends, for Dababy's "ROCKSTAR", which launched off Tik Tok as a global hit with 7m+ video creates on Tik Tok. "ROCKSTAR" peaked at #1 on the Hot 100, and is certified 5x Platinum in the US. - Secured filming for Lil Mosey's "Blueberry Faygo" at the HypeHouse, a prominent Tik Tok influencer house, and cast Lil Huddy & Addison Rae into the video. "Blueberry Faygo" peaked at #5 on the Hot 100 and is certified platinum in the US. - Roster includes: Alexander 23, blackbear, Dababy, LANY, Lil Mosey, Morray, Still Woozy, and Summer Walker. Show less