• Strategic Business Visionary: Masterminding and executing a pioneering business strategy, while envisioning a long-term roadmap for the brand. This includes setting ambitious yet achievable goals and precisely identifying and targeting niche markets to maximize impact and growth. • Product Design Leadership: Steering the creative process of baseball-themed apparel, ensuring each piece resonates with the pulse of current fashion trends and customer aspirations. This involves leading dynamic collaborations with top-tier designers, meticulously selecting premium materials, and giving the final nod to trend-setting designs. • Manufacturing Management: Orchestrating the entire production lifecycle, from selecting elite manufacturing partners to implementing rigorous quality control measures, all while maintaining an efficient and responsive supply chain to meet market demands swiftly. • Cutting-edge Marketing and Branding Dynamo: Crafting and deploying revolutionary marketing strategies that catapult the brand to the forefront of the industry. This role involves leveraging the power of digital marketing, creating viral social media campaigns, and forging high-profile sponsorships and collaborations with major baseball teams and celebrated athletes. • Sales and Distribution Strategist: Innovating and managing diverse and lucrative sales channels, encompassing a state-of-the-art online storefront, strategically located physical retail outlets, and forming synergistic partnerships with leading retailers. This role is pivotal in ensuring the brand’s omnipresence and accessibility to a broad spectrum of customers.

Responsible for overarching strategy to develop multiple streams of revenue throughout the company. My job is to build strategies that unite marketing, product and business development into one cohesive plan that builds on the success already in place at Searchforce. SearchForce specializes in the Auto, FinTech and Local Digital search and social programs.

YP Lead Generation: Executive Director of Traffic Acquisition & Search Engine Marketing (SEM) - Additional Information:-Over 15 Years Experience in Local Search Marketing and Customer Acquisition-Experienced in Creating, managing, and analyzing paid search campaigns across Primary search engines (GGL,Y!, Bing) and all alternative search partners and content networks.- Developed a programmatic search marketing strategy for YP that determines advertisers traffic requirements and matches that against available search inventory.-Experienced Marketer in mobile & digital strategies/technologies- Developed a sophisticated acquisition standard and process to effectively drive leads and consumers to YP customers-Developed a leading search and spot buying program that enables YP to efficiently deliver traffic based on specific demand guidelines - Additional Experience in affiliate marketing, CPA, CPM, ad banners, social media, industry testing techniques and all additional forms of Paid Search.