Cadillac Korea / Consumer Engagement Intelligence Manager
대한민국 서울
※ Planned and Executed The Overall Annual Brand Marketing Plan· BTL event planning and management· ATL event collaboration and support※ Forecasted and Managed Monthly Marketing Budget Spending For The Best Effectiveness (Annual Budget: KRW 1.35B)※ Digital Channel S/B Planning & Production (Instagram, Facebook, Kakao Friends, etc.)· Company website, DM, MMS, etc.※ Retail Promotion & Management· Managed regional Cadillac collection showrooms and… Show more ※ Planned and Executed The Overall Annual Brand Marketing Plan· BTL event planning and management· ATL event collaboration and support※ Forecasted and Managed Monthly Marketing Budget Spending For The Best Effectiveness (Annual Budget: KRW 1.35B)※ Digital Channel S/B Planning & Production (Instagram, Facebook, Kakao Friends, etc.)· Company website, DM, MMS, etc.※ Retail Promotion & Management· Managed regional Cadillac collection showrooms and exhibitions· Initiated incentive & reward program for the top visited exhibition to drive sales· Planned and executed “Black Wing Promotion” to provide the special voucher for purchased customers· Operated Sponsorship/Cadillac Influencer contract signing & agreement ceremony· Sales report management (Daily/weekly/monthly)※ CRM Activity: Planned Cadillac merchandise collection and managed sales results· New brand merchandise proposal, plan promotion materials, monthly advertisement through online channel, stock management, and monthly sales tracking report※ Market Trend & Reference Research· Conducted trend research for implementing marketing/promotion strategy & content planning that meets the needs of potential customers· Prepared and reported competitor report on a regular basis Show less