Jennifer Park Email & Phone Number

New York, Ny, Us

Sydney, Nsw, Au

Led team of 4 relaunching subscription/loyalty programs and activating meaningful salesStructured data flows and architecture across brands/platforms to enhance personalization and drive salesDesigned and implemented consumer reporting from scratchEstablished sales pipeline visibility by designing executive dashboards for marketing, SDR, and sales leadersIdentified/fixed broken components in MAP/CRM martech stack to improve end-to-end lead trackingClients: Orveon (PE-backed beauty company with bareMinerals and Laura Mercier brands)Archer (PE-backed risk management company)Compete (Series A SaaS company focusing on compensation)

New York, Ny, Us

Established marketing function from scratch: built & managed team of FTE & contractorsDesigned sales process/funnel with scoring criteria, lead-routing rules, outreach cadence, nurture campaignBuilt 360 view of customer, integrating martech (CRM, MAP, sales automation, website, and data providers)Achieved 5x monthly MQL increase and 20% pipeline revenue increase; launched lead-gen engineExecuted website redesign, grew monthly visits 2x, improved lead-form flow, and boosted conversions 3xCreated a library of thought leadership and sales collateral pieces and set up syndication/lead-gen programDeveloped product positioning and marketing strategy in collaboration with sales, product, and Gartner

New York, Ny, Us

Brooklyn, Ny, Us

Launched Zelle and Marcus analytics: established media/site reporting, brand tracker, and optimizationsDeveloped and presented plan for Longo’s 2019 investment in new format stores and private labelsClients: Goldman Sachs, Longo's, Vanguard, Early Warning (Zelle), SK-II

New York, New York, Us

Created models and marketing assets for $350MM Mike’s Hard Lemonade sale & $3.2B Teva/Auspex deal

Chicago, Illinois, Us

New York, New York, Us

New York, Ny, Us

Define key performance indicators that align with business goalsDevelop business cases for marketing programsExecute tracking initiatives (measurement and tagging plans) and ensure cross-team implementationDeliver program insights and optimizations for future initiativesClients: Capital One, Abercrombie, McCormick, Walmart, Ameriprise, Acuvue, L’Oreal

Boston, Massachusetts, Us

Drove consultations with display and search partners to determine program optimizationsDeveloped measurement plans to set benchmarks and align internal team and client around success metricsDeveloped in-market surveys and creative tests to gauge attitudinal and behavioral impactHarnessed social listening / conversation monitoring tools to tap into consumer insightsHelped streamline media billing and pacing processes, eliminating duplicative workClient WorkBank of America, Disney, Eli Lilly

New York, Ny, Us

Managed site development and launch for Wrigley gum brands to promote key messagingServed as primary account manager of interactive projects related to WrigleyStreamlined communications between clients and production team of programmers and designersDrafted visibility and conversation audits to gauge brand presence onlineAssisted with projects for Bush’s Beans, Curves, Barilla, Clorox, Dairy Management, Inc., Dove

Chicago, Il, Us

Worked on the cutting-edge Renaissance 2010 initiative, headed by Arne DuncanManaged a new school evaluation process involving 100+ people including local and national educational experts, funding partners, state and district representatives, and Chicago residentsDrafted District policy documents; implemented school creation process (facilitated interviews, coordinated applicant support workshops, and conducted District-wide events like public hearings, community forums as District representative)Facilitated biweekly community council meetings and forums for community feedback on District decisionsHandled communications between community leaders, political representatives, and District leadership

Master Of Business Administration (M.B.A.)

A.B., English

Study Abroad, Korean

Education record