Amy Parks Email & Phone Number

San Francisco, California, Us

- Maintain a portfolio of 6 strategic customers within the Consumer Goods Portfolio in collaboration with RVP where we strategically drove large-scale technology-based change with deep experience in SFCC technology and governance. Personal book value of $50M. Drove results of 95%+ renewal rate, $10M+ in net new revenue, and generated a pipeline of approximately $10M. - Successfully influenced the mindset of customers by challenging the status quo and constantly delivering innovation to grow our customer’s business, all while partnering with multiple teams to bring forth the full power of Salesforce helping customers achieve business value and measurable success outcomes. - Leveraged Salesforce Customer Success methodology and partnered with customer C-level to build a comprehensive success strategy that aligns with the client initiatives and programs. - Acquired a deep understanding of assigned clients’ business and industry to ensure maximum impact of Salesforce products.- Coordinated and ran the delivery of engagements that enabled the desired customer business outcomes. - Focused on direct attribution of client engagement and work products to retain and grow the most complex customers, helping to rule out the negative perception of the Salesforce platform, and provide recommendations of additional services.- Delivered strategic and functional engagements that have resulted in double-digital YOY GMV growth, implementation of new site architectures, BOPIS, order management, and store-level inventory functionality. - Partnered with internal Account teams to identify new product add-on opportunities and compelling renewal strategies across the Salesforce product suite and drove attachment of enhanced support plans and advisory consulting services across the customer portfolio delivering incremental ACV.

New York, New York, Us

- Managed the development and implementation of all website content, merchandising and supporting marketing programs intended to drive traffic and sales to website.- Exceeded FY12 sales plan by 5%, grew online sales +96% over FY11- Supervised 3rd party platform provider and Asst. Manager, Web Content to ensure site updates are on time, on brand and support sales goals.- Partnered with Advertising, Creative and Social teams to ensure alignment between E-commerce and all other marketing efforts including campaign imagery, runway content, new category and product launches. - Responsible for paid search, affiliate, CSE, and email strategy and budgets; partnered with 3rd party agencies to execute programs.- Analyzed and disseminated weekly sales and online marketing KPI reporting to entire organization.- Project manager on website re-launch; involved in RFP process and selection of platform vendor, creative agency, translation vendor, photo studio, and call center. - Member of Executive Steering committees for E-commerce re-launch and Product Quality Task Force.

Us

- Managed the development and implementation of online merchandising and supporting email and affiliate initiatives intended to drive traffic and sales to website.- Utilization of Omniture and other web analytics tools to measure, analyze and improve customer’s transactional experience, navigation, merchandising, creative and on-line marketing initiatives.- Developed new strategies to drive conversion and sales by analyzing customer conversion funnels and creating merchandise stories or navigation to support the findings.- Recommended and managed the development of supplemental website content/sections, ie. Denim Guide, Look Book- Responsible for website maintenance; ensure website reflects all product and creative correctly; management of the e-commerce coordinator - Advocate best practices and new industry trends and opportunities for increased web sales and online branding.- Lead project manager in the launch of the EU e-commerce websites – involved in vendor selection, requirements documentation and all activities related to EU website launch in 2011.

Paris, Fr

Global cosmetics and beauty leader with 23+ US brands in the luxury, active, professional and consumer products sectors. 12 e-commerce brands include Lancôme, Kiehl’s, Giorgio Armani Beauty, Diesel fragrances and Yves St. Laurent Beauty. Consultant, Interactive and E-business Strategy - Member of corporate department that assisted brands in defining their interactive strategy and in setting web site goals. - Served as lead program manager for website initiatives ensuring projects are delivered on time and within budget; monitor project status, resolve conflicts and gain consensus among project stakeholders.- Recommended innovative marketing and merchandising initiatives to ensure growth in sales and market share.- Analyzed and disseminated monthly KPI reports to brands as well as senior management with top line analysis. - Delivered site usability and merchandising recommendations by analyzing Coremetrics, comScore and NetPromoter reports.

Mahwah, New Jersey, Us

Leading multi-channel apparel retailer and the parent company of four distinct store brands – Lane Bryant, Fashion Bug, Catherine’s and Petite Sophisticate. Websites generated over $100M in sales annually.Customer Experience Manager, Digital Marketing - Utilized performance data, target audience purchasing behaviors, and customer feedback surveys to assist brands in defining the optimal customer experiences. - Provided competitive analysis and acted as plus-size women’s SME within Interactive division.- Acted as SME for new business initiatives - partnered with outside agencies, internal creative team, IT, and operations to define best practice site usability and merchandising techniques.- Defined profitable business initiatives by analyzing customer feedback reports (Foresee Results) and partnered with brands to develop site enhancements.- Recommended site and marketing enhancements aimed at increasing conversion rates and greater customer loyalty and retention.

Luxury and designer dog products e-tailer featuring over 300 items and 50 designers.Owner - Developed brand identity, assortment, web design, and marketing plans for fully functional e-commerce website.- Sourced new and distinct pet product designers consistent with brand strategy and became a premiere destination in the luxury pet marketplace. - Minimized operating costs by negotiating drop shipment agreements with all vendors allowing for an optimal assortment display with no financial risk.- Developed marketing plan including paid search, affiliate links, e-mail program and loyalty program; built relationships with blogs and social networking sites as well as guerilla-marketing techniques.- Provided all levels of customer support from order processing through fulfillment.

Paris, Fr

Direct mail arm of PPR, a $15B French luxury goods and retail distribution company that operates in 28 different countries. Websites generated $300M in first year with consistent annual growth.E-commerce Product Manager- Credited with facilitating the development and launch of 10 successful catalogs into e-commerce websites.- Assisted in growing online customer base from 5% of total catalog shoppers to over 25%, representing $300M in gross annual revenue the first year.- Developed promotional and merchandising strategies for bi-monthly site updates and weekly e-marketing initiatives for 5 brands.- Performed monthly analysis of website and brand performance, documenting revenue, corporate best practices and new business development strategies.