Taesung Park Email & Phone Number

Seoul, Kr

Ch

Revenue Growth Optimization | Partnership Marketing | Digital embedded insurance | B2B2C | B2CLeading transformative revenue optimization & growth strategies across Asia Pacific countries with partners, orchestrating initiatives through price & proposition optimization, cross-sell, omnichannel strategy, AB testing & journey optimizations and more.Build and release of the Digital Embedded Insurance Growth Playbook to empower the regional team of digital insurance partnership for revenue growth.Country engagement to build the foundational disciplines of digital partnership.

Central, Hong Kong, Hk

Strategise and drive performance marketing strategy of the organisation around all paid media matters for both web and app, executing and managing multi-million dollars budget.Oversee strategy, execute and optimise digital marketing campaigns across business units around owned, earned and paid media. Translate company’s marketing strategy into a digital marketing roadmap.Provide consultancy and collaborate with various business stakeholders and agencies to help achieve the business goals. Measure, analyze and report performance for various marketing channels to various stakeholders at all levels. Work with media agency partners to execute campaigns and deliver against our business goals.Strategise and deploy next-level MarTech stacks to drive innovation of the company's marketing including but not limited to CDP (Customer Data Platform), DMP (Data Management Platform), CRM & marketing automation tools etc. Explore, deploy, and manage ad-tech solutions to help achieve its business goals. Influence, provide guidance and education sessions around digital marketing and MarTech to various stakeholders.Lead digital brand advocacy through developing training materials and hosting sessions to engage and grow brand advocates within the agency force to amplify our digital brand presence on social media platforms.

Saint-Ouen, France, Fr

Head responsibility of all B2C & digital businesses growth, P&L and solutions in region team of Singapore, Malaysia and Indonesia. Grew B2C business +2700% in 5 years in terms of revenue, globally ranked no.1 in Allianz Partners group in terms of growth rate. Leading a Agile Growth Team.- Own and establish the Digital hub in the sub-region: Identify and suggest the roadmap of B2C Growth and strategic ambition to the board of management.- To establish the strategic goals and roadmaps in order to grow the customer base in Ecosystem and increase Customer Lifetime Value. To deploy the Single Customer View platform and drive various up/cross selling initiatives. To lead and drive the GTM strategy of B2C in penetration of new market and new line of businesses.- Responsible in acquiring, implementing and growing B2C partners’ revenue. - Responsible in guiding and supporting B2B2C partners growth: Bancassurance partners (Standard Chartered Bank), travel partners (OTAs such as Expedia, Zuji, Hutchgo etc, Airlines such as KLM, Royal Brunei, Garuda Indonesia etc), and online insurance brokers.- Responsible in digitisation: Adobe Marketing Suites implementation, marketing automation, customer experience digitisation.- Marketing & distribution solution management & consultancy: Provide consultation to new and existing partners. Assess the long-term business value with priority of the scopes, and propose appropriate direct & digital solutions.- Develop and manage P&L including marketing investment evaluation, project roadmaps, and report with regard to team responsibility. Attain approval, track, update and report to executive board members. Perform as channel for internal communication. Develop and manage direct relations with main stakeholders as a subject matter expert.

Saint-Ouen, France, Fr

Saint-Ouen, France, Fr

+400% of Growth in B2C Channel by YoY Revenue %. Other key figures: +75% of growth in marketing ROI. +650% of growth in paid marketing ROI. +100% of growth in website conversion rate. Improve customer satisfaction rates from 1.9 to 4 out of 5.- High-level stakeholder management: Develop and present direct & digital business cases, marketing strategy and marketing plan: Market research, external / internal analysis, positioning, product matrix, product enhancement, budgeting, event calendar etc. Report and align with relevant stakeholders including BU C-levels, regional team, and global committees in monthly, quarterly and yearly basis.- Innovate, digitise and present new marketing and operation platforms: B2C Campaign Dashboard for contact centre team, and Online Claim Portal etc. Strive to achieve the best customer/client satisfactions. - Marketing activation, monitoring & controlling campaign performance and ROI optimisation include, but not limited to:-SEO, Social & Content marketing- Search Engine Marketing/ PPC- Affiliate marketing / Performance marketing- EDM, CRM & Marketing automation- UI/UX & AB testing- Analytics & Actionable analysis- Event marketing

London, England, Gb

Build digital marketing strategy & plan and support on building omni-channel marketing strategy, draw the integration roadmap, in order to provide a seamless shopping experiences to customers. Manage the E-commerce warehouse and its stock-movement in coordination with logistics team and COO. Expand online presences to local and global e-Retailers, and manage order fulfilment and promotional campaigns. Acquire and manage a pool of affiliates and their marketing campaigns / joint-promotional campaigns with MNCs (Samsung etc), magazines, on & off-line publishers, and web properties and etc; Plan event calendars and marketing campaigns based on conducted PLC (product life cycle) analysis, stock-movement and seasonality forecast Tactical EDM & CRM activity based on A/B testing, segmentation, forwarding campaigns and marketing automation etc Manage external agencies & vendors: web developers, logistics partners, and advertising agency etc Marketing campaign execution in coordination with teams of Visual Merchandising, Social Media, Logistics, Product, Learning & Development, Customer Service, and finance team Enhance the level of customer engagement by implementing re-engagement tools (email retargeting, basket drop-offs etc), increase brand awareness and interest through Adwords campaigns including retargeting ads, affiliate marketing platform, and further online media-buying etc. In-depth problem identifying data analysis (e.g. GA, Internal ERP / SQL)/ report to suggest executable digital plans; Managed 1 Digital Marketing Executive. Report into COO.

London, England, Gb

Back-end maintenance for promotional campaigns, search engine optimised product listing on websites, customers’ review management etc. Coordinate with teams of Visual Merchandising and Logistics to manage Ecommerce activities including stock replenishments, order fulfilment, website front-end update, eDM design etc. Execute a contact acquisition campaigns via social media platforms. Plan and propose promotional products based on the event calendars. Engage in CRM activities including preparation of communication creative for each audience segment, and Loyalty analysis etc.

The First non-profit drop-shipping/ buying service agency in Malaysia Establish e-Commerce business offering ‘Drop-shipping/ Buying services (electronic gadgets)’ targeting Korean market. Build brand awareness via social media marketing, blog & viral marketing and SEO. Donation activity with local NGO. Closure due to commitment to the full-time job.

Provide online marketing services (SEO, SEM, Blog marketing) based on CPA model, for online travel agents, coffee traders etc. Provide interpretation, translation and transliteration services for Korean, English, and Bahasa language. Closure due to commitment to the full-time job

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Provide Korean language tuition for local Malaysian students. Monitor and assess individuals’ development Enhance linguistic performance by designing and conducting tests and regular consultation. Actively engage students with a variety of class activities.

Squad Commander – Lead a squad of 12 soldiers. Military Trainings (weekly, monthly, quarterly, yearly).Strategy and Human Resource Division.

Seoul, Kr

Korea’s No.1 B2B Marketplace Provide consult and hands-on implementation of Global Search Engine Optimisation and other digital marketing solutions for clients: Government-related bulk business consists of over 60 clients granted by SBC (Small and Medium Business Corporation), Kotra (Korea Trade Promotion Organization), KTO (Korea Tourism Organization), Visitseoul (Seoul Tourism Board) etc. Provide Search Engine Marketing services including local (Naver, Daum) and global search engines (Google, Yahoo, Bing). Provide Global Social Media Marketing services on the platforms such as Facebook, Twitter, LinkedIn etc. Coordinate and participate in summits and events (G20 Seoul Summit 2010 etc).

Bachelor’S Degree Of Business And Commerce, Double Major In Marketing And International Business

(Harvardx), Leadership And Communication

Diploma, Ontario Secondary School Diploma

Graduated, Business/Managerial Economics