Launched a digital marketing agency, leading client projects from strategy to execution.Client: Alpha FitnessDeveloped and executed targeted Facebook Ads, increasing new memberships by 17%.Conducted market research and optimized campaigns for cost-effective conversions.Client: Urban EatsManaged Facebook and Google Ads, resulting in a 8% increase in website traffic.Led A/B testing and budget optimization to maximize campaign ROI.

As a Digital Marketing Executive, you will play a pivotal role in shaping and implementing our digital marketing strategies to drive brand awareness, customer engagement, and revenue growth. Your primary responsibilities will include:Digital Strategy: Collaborate with the marketing team to develop and execute comprehensive digital marketing plans that align with the company's goals and objectives.Content Creation: Create and curate compelling and relevant content for various digital channels, including social media, websites, blogs, email campaigns, and more.Social Media Management: Manage and grow our social media presence, including posting updates, responding to comments, and tracking key performance metrics.SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM) to increase organic and paid traffic.Email Marketing: Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and marketing automation platforms.Digital Advertising: Plan, create, and manage digital advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels.Market Research: Stay up-to-date with industry trends, conduct competitor analysis, and identify new opportunities for growth.Conversion Optimization: Continuously optimize digital assets and user experiences to maximize conversion rates and improve the customer journey.Budget Management: Manage the digital marketing budget effectively, ensuring efficient allocation of resources and a strong return on investment (ROI).