Worked with various startups across different industries to help them establish themselves in today’s market.Responsibilities:- Provided Marketing consultancy services to help brands kick start their business through the digital medium focusing on the e commerce space- Managed the online social media community during the initial period, to help the brand build their potential customer base - Idea generation for brand campaigns across various stages, i.e Pre-Launch – Launch – Post Launch - Strategic planning for the brand as how to capture the existing market and their growth and sustenance post launch- Identification of appropriate Market segment and targeting the potential customer base

Worked in a Digital marketing agency across various sectors such as Automobile, Food and Beverages, Television, Telecom, Medical, FMCG and Fashion and lifestyle. Catered to brand requirements as per their needs, some of my key clients being Tata Motors, Hindustan Unilever, Johnson & Johnson and ABinBev.Responsibilities:- Coordinated with the clients and understanding their requirements across multiple brands - Creative briefing for the requirements on the brands for idea generation with the creative team. Analysing the best-suited route for the client and go back with recommendations - Community management of the brand across various digital platforms, such as Facebook, Twitter, YouTube and Instagram. - Way forward recommendations for brands by understanding their objectives for the year and strategically planning their resources for the same- Providing deeper understanding of the consumer insights and preferences basis the analysis of the trend followed in the digital space- Setting KPI’s for brands by analysing the data and setting benchmarks, keeping key competitors in mind, and constantly improvise on the numbers to improve their performance - Conducted market research online and on ground to further understand the consumer preferences and insights- Pitched to prospective clients by understanding the brand, the consumer and analysing their brand activities and provide recommendations that will help them grow.

- Representing India for an Ethical Marketing and branding conference - Research on ethical marketing practices in India - Responsible for promotion of the event and designing of creatives