Parminder Basran Email and Phone Number
𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄Founding Partner & CEO of growth capital investor VGC Partners, investing in innovative media, tech and consumer brands that move the world forward. Over £100m raised across funds and investments since 2011 and 5 companies exited. Always on the look-out for businesses to build and exceptional teams to back.𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝘂𝗻𝗱 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼🔸 Percival: Cult menswear brand out of Hackney🔸 Novel: UK based independent podcast company, which also develops TV and Film formats. 🔸 Epic Games: Makers of iconic online video game and platform Fortnite and creators of the Unreal Engine🔸 Kick Game: Retailers of high-heat sneakers and streetwear.🔸 Sproud: Swedish plant milk, available at Joe & The Juice and leading retailers across Europe𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗘𝘅𝗶𝘁𝘀🔹 Iconic Images: Custodians of celebrity photographer Terry O’Neill’s photography archive. Sold for £20m to Authentic Brands Group in 2021🔹 SuperAwesome: The world's biggest kids-tech brand. Sold for $275m to Epic Games in 2020🔹 Metropolis Studios: London music studios where the Rolling Stones, Queen, Adele and Rihanna have recorded. Exited to ACM in 2013 for 4.3x return𝗘𝗮𝗿𝗹𝘆 𝗦𝘁𝗮𝗴𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀Our early-stage investments mean that we are:◾️ plugged into the start-up ecosystem in the UK◾️ building partnerships with venture capital firms to improve deal-flow ◾️ developing next-gen tech insights and applied across the portfolio◾️ fostering strategic partnerships with corporate partners (e.g. Amazon Alexa, Publicis Group) This knowledge and network has informed a number of EIS and SEIS investments:🔺 SenSat: Visualisation software for civil infrastructure projects worth $200bn🔺 BRND: Re-defining the accessibility and participation in product placement for brand owners🔺 Kinetic Arts Lab: Virtual Reality (VR + XR) company creating, social, immersive experiences 🔺 Setmixer: Effortlessly captures and masters live music performances in multi-track studio quality🔺 Naturecan: Wellness brand focused on premium hemp-derived CBD supplements🔺 Larry King: Luxury haircare products and salons🔺 Deazy: Platform to match trusted developers and teams to flexibly deliver digital products🔺 Looper: Data and insight platform to better promote TV and film content🔺 Something: A global platform for creativity, culture and business 🔺 Honest Health: US-listed company dealing in men's health (exited to Hims)
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Founding Partner And CeoVgc PartnersLondon, England, Gb
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Founder & Managing PartnerVgc Partners Oct 2010 - PresentLondonWith a finger on the pulse of culture, VGC invests in innovative, purpose-driven brands and businesses that move the world forward. We are partners for growth, bridging the gap between Venture Capital and Private Equity, spanning sports and entertainment; health and wellness; luxury and fashion; gaming and IP/content.We bring transformational talent into everything we do. We believe in the chemistry of connections and we have an extensive networks that support the growth of our portfolio across the US, Europe, Middle East and Asia.
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DirectorKick Game May 2020 - PresentLondonKick Game is the UK’s leading physical and online retailer for luxury sneakers, streetwear and apparel. It is focused on building communities within sneaker culture, via partnerships in sports and music.ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴅᴇᴛᴀɪʟꜱAfter seeing the rise of sneaker culture and the casualisation of luxury, alongside the rise of firms like Stock X, Flight Club and Stadium Goods in the US, VGC researched the market to find the platform with best opportunity to grow in the UK and Europe. ɴᴏᴛᴀʙʟᴇ ꜱᴜᴄᴄᴇꜱꜱᴇꜱ♦ Revenues grew from £1.9m to £24m within 3 years of VGC's investment.♦ Opened a number of cost-effective pop-up retail stores to drive brand awareness and online sales in key cities♦ Signed brand ambassador deals with internationally renowned music artists ♦ Drove community building and brand awareness through hit YouTube format, Shopping for Sneakers♦ Oversaw significant audience growth across YouTube (950,000+), Instagram (544,000+) and TikTok (269,000+) ♦ Built out the tech platform and warehousing capabilities as the firm scaled♦ Arranged debt financing for stock -
DirectorPercival Menswear Apr 2021 - Apr 2023Hackney, England, United KingdomOriginating in Hackney, London, Percival is a British menswear retailer that makes modern classics, with a twist, and sells their products around the world.ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴅᴇᴛᴀɪʟꜱVGC helped the founder out of a challenging situation and invested a small amount of seed capital. VGC went on to invest from the Growth Fund once the business had scaled further. The aim was to build Percival as an omnichannel brand, building communities and content across football and comedy. ɴᴏᴛᴀʙʟᴇ ꜱᴜᴄᴄᴇꜱꜱᴇꜱ♦ The brand now sits comfortably in D2C, wholesale and retail channels around the world. ♦ The business has grown from £1.5m of sales to £12m of sales in 2.5 years and has a profitable business model.♦ Appointed senior teams across finance, marketing and commercial♦ Moved from own warehousing to 3PL♦ Drove strategy around collaborations with brands like Champion, Umbro and Campari.♦ Recruited wholesale team who have driven listings in Liberty, END, Nordstrom and Saks.♦ Set up partnership for Euro 2021 with Gareth Southgate, England manager. -
DirectorIconic Images Ltd Jul 2013 - Nov 2021Dublin, IrelandIconic Images is the world's leading management platform of photographic art. The business owns and manages archives around the world, distributes images through a network of galleries, and also creates clever collaborations with brands.ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴅᴇᴛᴀɪʟꜱVGC’s investment funded the first platform deal for Iconic Images, which was to buy the archive of Terry O’Neill. The archive consisted of 4.5m negatives and a separate archive of vintage prints. The archives were moved from O'Neill's basement flat to a fully operational and fireproof vault at Getty and then digitised. Content included Iconic photos of Audrey Hepburn, The Beatles, the James Bond franchise and many more.ɴᴏᴛᴀʙʟᴇ ꜱᴜᴄᴄᴇꜱꜱᴇꜱ♦ Distributed Terry O’Neil’s archive around the world ♦ Expanded to own and manage other photographic archives including that of Norman Parkinson and Gerard Mankiewicz.♦ Drove licensing and merchandising partnerships with Raymond Weil, Sotheby’s, Hard Rock, Leica Cameras and Anine Bing.ᴇxɪᴛThe first was a partial exit in 2014 which returned all capital to investors for a 2x return in 15 months.The second exit occurred when the business was sold to Authentic Brands Group (ABG) in 2021 for £20m. -
DirectorSuperawesome Jul 2015 - Jul 2017LondonSuperAwesome has made the internet safer for kids. It created regulatory-compliant ad campaigns for brands such as Hasbro, Nintendo and Mattel. The company built a walled garden of publishers and an ad-stack to allow brands to advertise in a safe, regulatory-compliant manner online.ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴅᴇᴛᴀɪʟꜱVGC led the Series A with capital sourced from HNWIs. The plan was to drive revenues by helping brands shift ad spend from television and print to digital in a regulatory-compliant manner given the age of the target audience. SuperAwesome enabled its customers to comfortably shift to digital. ɴᴏᴛᴀʙʟᴇ ꜱᴜᴄᴄᴇꜱꜱᴇꜱ♦ Introduced WPP as an investor. Within 12 months, WPP was their largest client, and the US was the largest market.♦ SuperAwesome's CEO was invited to present globally to all of WPP's brands on WPP Livestream ♦ WPP also introduced Google and Amazon at a senior level♦ Introduced to top football clubs in the UK and Europe including Liverpool, Man Utd, Chelsea, Arsenal, Barcelona and Real Madrid♦ Helped raise capital and negotiate debt financings♦ Supported them to raise capital from Mayfair Equity Partners, Kirkbi (LEGO), and Microsoft M12♦ Featured in Financial Times List of Top 1000 Growth Companies in Europe twice (428th in 2017, and 50th in 2018)ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ʀᴇᴛᴜʀɴIn four years, the business grew revenues from £5m to £40m with a profitable business model.ᴇxɪᴛThe business was exited to Epic Games in 2020 for £250m. VGC took a combination of cash and Epic Games shares on exit. There was also a partial exit to existing shareholders during lockdowns to drive DPI in 2019, at a £170m valuation. -
DirectorMetropolis Studios Nov 2011 - Mar 2013London, United KingdomMetropolis is the world’s largest music studio and is based in London. Iconic albums recorded at the studio include Made in Heaven by Queen and Faith by George Michael. Today, at any one time, up to 50% of the UK’s Top 40 will have been recorded or mastered at Metropolis.ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴅᴇᴛᴀɪʟꜱMetropolis was Parminder’s first ever investment. Alongside £100,000 of equity, Parminder raised further capital from Helical Plc (LON: HLCL) to buy the studio building and also secured the option to buy the freehold from the owners.ɴᴏᴛᴀʙʟᴇ ꜱᴜᴄᴄᴇꜱꜱᴇꜱ♦ Negotiated the contract to produce Rihanna’s Unapologetic album with RocNation, which was supported by stars such as David Guetta, Sia and Nicky Romero.♦ Created a music academy♦ Three Technical Grammys for Adele’s 21 album♦ Created exclusive DVD content for 80s, 90s and 00s content recorded live in the studio with artists like UB40, Level 42 and Belinda Carlisle♦ Negotiated brand partnership deals with Coca Cola for the London 2012 Olympics offering executives and VIPs the opportunity to print their own limited edition vinyl. Similar unique brand deal with SEAT competition winners.♦ Implemented SAP Business One to improve finance and accounting function ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ʀᴇᴛᴜʀɴThe business was turned from loss making to profitable in one year.ᴇxɪᴛMetropolis was sold in April 2013 for a 4.3x return after 15 months to ACM (the Academy of Contemporary Music).
Parminder Basran Education Details
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Private Equity & Venture Capital -
Liberal Arts Major
Frequently Asked Questions about Parminder Basran
What company does Parminder Basran work for?
Parminder Basran works for Vgc Partners
What is Parminder Basran's role at the current company?
Parminder Basran's current role is Founding Partner and CEO.
What schools did Parminder Basran attend?
Parminder Basran attended London Business School, University Of Leeds, Rutgers University.
Who are Parminder Basran's colleagues?
Parminder Basran's colleagues are Mark Ingram.
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Parminder S. Basran Ph.D. FCCPM, FAAPM
Associate Research Professor @ Cornell | Cancer Research, Artificial IntelligenceIthaca, Ny
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